Sequel MED Tech

Sequel MED Tech

Senior Manager Marketing Analytics & Digital Performance

Marlborough, MA · Senior

Sponsorship not specified$140k-$195kDetected 8 days ago
RESTData AnalysisData VisualizationA/B TestingSEOSEMMarketing AnalyticsSalesforceGoogle AnalyticsExcelPerformance ManagementMedical DevicesLeadershipCommunicationPublic SpeakingOrganizational SkillsMicrosoft Office

About the role

  • Sequel Med Tech is seeking a strategic, tactical, and data-driven Senior Manager, Marketing Analytics & Digital Performance to join our marketing team.
  • This role will be instrumental in measuring and optimizing the performance of our digital campaigns and broader marketing efforts across the funnel.
  • The ideal candidate has a strong background in marketing analytics and digital marketing performance.

Responsibilities

  • Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs across awareness, consideration, conversion, and retention stages.
  • Partner cross-functionally and with agency partners to validate Salesforce and other data sources and maintain consistent, reliable data pipelines.
  • Build visually compelling PowerPoint presentations that synthesize complex data into clear business insights, strategic recommendations, and action plans for senior leadership and cross-functional stakeholders.
  • Collaborate with sales and product teams to define success metrics, analyze test results, and recommend data-driven changes.
  • Evaluate marketing impact across touchpoints to understand CAC and channel performance to optimize future media spends.
  • Identify, evaluate, and maintain internal and external sources of competitive intelligence, market trends, and industry developments to keep stakeholders informed and support strategic planning.
  • Provide analytical support for brand campaigns, product launches, lifecycle marketing, and partnership programs.
  • Lead through influence by building strong relationships, aligning stakeholders, and driving execution without direct authority.
  • This role will own our marketing dashboards, reporting systems, competitive intelligence efforts, and work closely with cross-functional teams to deliver insights and recommendations that drive better decisions and stronger ROI.

Requirements

  • Required Knowledge, Skills and Abilities:

Nice to have

  • Experience supporting growth-stage or high-growth businesses is preferred.
  • Diabetes experience is a plus.

Compensation

  • $140k-$195k

Benefits

  • 7+ years of progressive marketing analytics experience supporting commercial-stage healthcare products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations.
  • Experience within the diabetes, medical device, digital health or broader healthcare space is preferred.
  • You'll have access to a variety of Meritain health insurance plans to suit your needs and can also take advantage of Flexible Spending Accounts (FSAs) or Health Savings Account (HSA).
  • Our comprehensive benefits package includes vision and dental coverage, plus voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care.
  • That's why our benefits package is designed to support you from day one.

Company info

  • About Sequel Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes.
  • Sequel's approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all.
  • Sequel's flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.
  • You'll be automatically enrolled in our 401k plan, featuring a 6% company match and 100% immediate vesting.
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This listing is sourced directly from Sequel MED Tech's careers page and normalized into a canonical job model.