ZEISS
Marketing Specialist
Toronto
Sponsorship not specified$72k-$90kDetected 26 days ago
PhotoshopInDesignSEOSalesforceCRMLead GenerationProcess ImprovementOnboardingCustomer SuccessResearchCommunication
About the role
- As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements.
- ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change.
- We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.
Responsibilities
- Develop and execute integrated marketing campaigns across digital, social, email, events, and customer channels.
- Support product launches, promotions, pricing updates, and customer communication initiatives.
- Collaborate with Product Management and Sales teams to create customer-facing materials and campaign assets.
- Develop and manage B2B, B2C, and B2B2C marketing programs.
- Maintain marketing collateral and promotional materials inventory.
- Manage Salesforce Marketing Cloud and CRM marketing activities.
- Build customer segments, nurture programs, automated journeys, and lead generation campaigns.
- Maintain CRM data quality and reporting integrity.
- Develop dashboards and reporting tools to support business decision-making.
- Monitor marketing KPIs including campaign performance, engagement, lead generation, and customer adoption metrics.
Requirements
- University Degree in Marketing, Marketing Communications, Journalism or related discipline.
- Or 3 years of related Marketing Communications experience.
Compensation
- The annual pay range for this position is $72,000 – $90,000
Benefits
- Paid time off including vacation, personal, and sick days
Company info
- How many companies can say they've been in business for over 179 years?
- Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!
- Location/Region: This position is located in Toronto
- What's the role?
- Here at ZEISS, we certainly can!
- We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone!
- Make a difference, come join the team!
- This role combines marketing communications, campaign management, customer experience, CRM, digital platforms, and launch readiness initiatives.
- Working cross-functionally with Sales, Product Management, Customer Success, and Global Marketing teams, the Marketing Specialist ensures consistent execution of customer-facing programs while advancing digital capabilities that improve efficiency, adoption, and business performance.
- The role serves as a key connector between marketing strategy, customer engagement, and digital enablement, supporting product launches, partner programs, loyalty initiatives, and customer marketing programs across the ZEISS Vision portfolio.
This listing is sourced directly from ZEISS's careers page and normalized into a canonical job model.