HelloFresh

HelloFresh

Staff Product Manager, Organic Growth

Toronto, Ontario, Canada · Staff+

Sponsorship not specified$165k-$175kDetected 1 day ago
PythonSQLMachine LearningData EngineeringLLMsA/B TestingProduct ManagementProduct StrategySEOContent MarketingLeadership

> stay_score

odds of building a lasting career here

47Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role35
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

Personalize to your clock →

> community_outcomes

No reports yet — be the first to help the next applicant.

About the role

  • HelloFresh is the world's leading meal-kit company, serving millions of subscribers across 18 markets.
  • Historically, we have grown through paid acquisition, but the way people discover food is changing twice over.
  • Search is being reshaped by AI, and a new generation of consumers is asking ChatGPT, Claude, Gemini, and Perplexity to "plan dinner for my family this week" instead of opening an app or a search engine.

Responsibilities

  • We own the meal-kit category in organic search and in LLMs.
  • You will own the end-to-end product strategy for organic discovery technical SEO, content infrastructure at scale, GEO and AI visibility, and the early Agentic Commerce surface that turns discovery into action inside LLMs.
  • Move the org from meal-kit catalog to food destination: identify high-volume recipe and food queries where we have no page, and build them.
  • Own AI visibility and citation share across ChatGPT, Claude, Gemini, and Perplexity, measured via Profound across a priority set of food and meal-kit prompts.
  • Route food-intent traffic into the Cooking Companion / Cookbook experience (web-to-app save, cook-along, shopping lists) to build daily active users, not just sessions.
  • Own one integrated, prioritized organic-discovery roadmap that keeps content, product, engineering, data, and AI measurement connected.
  • A mandate to build a durable, category-defining organic growth engine at one of the world's most data-rich consumer companies with direct visibility to senior leadership.
  • A rare chance to lead a discipline through an inflection point, evolving SEO into GEO and helping define HelloFresh's Agentic Commerce future.

Nice to have

  • Experience in subscription, DTC, or consumer businesses where LTV, churn, and contribution margin are the governing metrics.
  • Background in food, recipe, or publisher-scale content ecosystems.
  • Box Discount-Amazing discounts on 1 box per week!
  • 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
  • RRSP Matching-Competitive RRSP matching program offered
  • Work Hard & Have Fun-From team socials to engaging company days, you'll have plenty of opportunity to experience the fun!

Compensation

  • Toronto, ON Pay Range

Benefits

  • Health & Wellness-Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
  • Vacation & PTO-Time off is also an important part of self-care!
  • We offer generous vacation and PTO to help you create a good work-life balance.
  • Family Benefits-A parental leave top-up program for expectant parents.
  • Growth & Development-We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
  • Diversity & Inclusion Initiatives- With impactful ERG's like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
  • At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs.
  • Flexible Hybrid Approach

Company info

  • Flexible Hybrid Approach At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs.
  • To meet these needs, we are pleased to provide Flexible Hybrid work.
  • Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience.
Apply directly at HelloFresh →Create a free account for alerts like thisView HelloFresh immigration profile

This listing is sourced directly from HelloFresh's careers page and normalized into a canonical job model.