Cockroach Labs

Cockroach Labs

Staff Product Marketing Manager

New York, NY · Staff+

Sponsorship not specified$158k-$209kDetected 5 days ago
DynamoDBAWSRESTKafkaLLMsAccessibilitySalesAR/VRLeadershipCommunication

About the role

  • We're looking for a Staff Product Marketing Manager to join our PMM team during a pivotal period of growth.
  • Together these areas sit at the heart of CockroachDB's AI-operations narrative and its "fits your stack" story, and you'll shape how the market understands them.
  • If you like working with R&D in the morning, Demand Generation mid-day, and Sales in the afternoon, we'd love to hear from you.

Responsibilities

  • CockroachDB makes it easier for companies to build and scale apps.
  • We tackle problems head-on and focus on solutions that create lasting impact.
  • you'll own the go-to-market for a defined portfolio of product areas, serve as the go-to-market lead for our company rebrand - the biggest brand moment in our history - and act as a launch bench across one of the densest release calendars we've ever shipped, including major GA milestones across editions, deployment, and operations.
  • Positioning and messaging for your portfolio. Develop, test, and deliver compelling positioning and value propositions for your product areas, tuned to the needs of key personas - developers, platform engineers, architects, and enterprise buyers.
  • Develop, test, and deliver compelling positioning and value propositions for your product areas, tuned to the needs of key personas - developers, platform engineers, architects, and enterprise buyers.

Requirements

  • The ability to thoughtfully use LLMs to radically improve PMM effectiveness

Nice to have

  • Experience marketing against cloud-native default databases (Aurora, DynamoDB, Spanner) and overcoming "good enough + already on AWS" inertia
  • Experience positioning observability, AIOps, or AI-assisted products
  • Familiarity with data integration and streaming ecosystems (change data capture, Kafka, schema registries) and how enterprises evaluate "fits my stack"
  • you've run complex, cross-functional launches end to end - and ideally a rebrand, repositioning, or category-level messaging change
  • Launch leadership: you've run complex, cross-functional launches end to end - and ideally a rebrand, repositioning, or category-level messaging change

Skills

  • Rebrand go-to-market.

Compensation

  • The annual anticipated base salary range for U.S. candidates for this role is listed in USD below.
  • Annual Anticipated Base Salary Range (U.S)
  • $158,000 - $208,900 USD

Benefits

  • Medical Insurance
  • Vision Insurance
  • Dental Insurance
  • Life and Disability Insurance
  • Flexible Time Off
  • Paid Parental Leave
  • Retirement Benefits
  • Mental Wellbeing Benefits

Company info

  • Product launches and releases. Drive launch-grade execution for the releases in your areas and serve as a shared launch bench for marquee GA moments across the roadmap. Help install and run a standardized launch playbook used for every product release.
  • Content and bill of materials. Create high-impact collateral - product briefs, website copy, blogs, whitepapers, case studies, and sales assets - that communicates real customer value, not feature lists.
  • Sales enablement.
  • Reporting to the Head of Product Marketing, you'll join a small, high-leverage PMM team inside the broader Product organization.
  • Product Marketing at Cockroach Labs means you work with everyone - sales, sales enablement, solution engineering, product management, demand generation, and beyond.
  • We like it that way: this team shapes the growth vector of the company every day.
  • Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce.
  • If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.
  • Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week.
  • While we've learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.
  • you instinctively rewrite "geo-partitioned leaseholder rebalancing" as "your app is fast everywhere your customers are"
  • this team shapes the growth vector of the company every day.
  • Exceptional technical-to-business translation ability: you instinctively rewrite "geo-partitioned leaseholder rebalancing" as "your app is fast everywhere your customers are"
  • Because when our customers win, we all win.
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This listing is sourced directly from Cockroach Labs's careers page and normalized into a canonical job model.