Mile Marker

Mile Marker

Senior Analyst, Analytics

Hybrid (New York, New York, US) · Senior

Sponsorship not specified$75k-$82kDetected 26 days ago
SQLData EngineeringData VisualizationGoogle AdsMarketing AnalyticsGoogle AnalyticsCRMForecastingLeadershipCommunicationCollaborationCritical ThinkingMentoringPublic Speaking

About the role

  • We're looking for a Senior Analyst with the confidence to take ownership of analytics deliverables and the curiosity to continually enhance them.

Responsibilities

  • Measurement & Analysis Develop and maintain omnichannel measurement frameworks that connect media KPIs to client business objectives.
  • Access and integrate multiple data sources-digital, offline, and CRM-to create comprehensive performance views.
  • Build dashboards, automate recurring reports, and design visualizations in Looker Studio.
  • Testing & Optimization Lead test-and-learn initiatives, including A/B and lift studies.
  • Collaboration & Mentorship Support Associate Directors and Directors to deliver analytics insights and recommendations.
  • Collaborate closely with cross-functional teams to align measurement with business and creative strategies.
  • Process & Data Stewardship Maintain governance over taxonomy, naming conventions, and tracking consistency.

Requirements

  • Proficiency with digital analytics platforms (GA4, GTM), visualization tools (Looker/Tableau), and data querying (SQL).
  • Strong understanding of advertising KPIs, Marketing Mix Modeling (MMM) concepts, and attribution models.

Nice to have

  • Mile Marker's client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry's, among others.
  • For more information, go to www.milemarkeragency.com.
  • Ideal candidates bring curiosity, critical thinking, and a proven ability to transform campaign data into meaningful performance insights.
  • Execute foundational Marketing Mix Modeling (MMM) and Forecasting workflows, including data staging, model processing, and initial output generation under Director supervision.
  • Identify optimization opportunities and communicate insights in partnership with media and strategy teams.
  • Translate analysis into client-ready presentation slides, visualizing complex data (MMM results, forecasts) into digestible formats.
  • Begin mentoring Analysts informally, guiding QA, task management, and analytical rigor.
  • Ensure data cleanliness and reliability across reporting environments.

Compensation

  • $75,000 - $82,000 per year (New York, NY)
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