LettrLabs

Lifecycle Marketing Manager

Los Angeles, CA

Sponsorship not specified$130k-$150kDetected 26 days ago

HubSpotCustomer SuccessLeadershipCommunication

About the role

LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing.
When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital.
The result: 5x return on conversions and 3x year-on-year growth for our customers.

Responsibilities

You will have a blue sky to innovate in an innovative company. You'll own a function with direct, measurable revenue impact from pre-purchase through expansion.
Now we need someone to own it end-to-end.
As our Lifecycle Marketing Manager, you'll own the complete customer journey, from the moment someone enters the funnel through activation, continuing to serve retention and expansion efforts.
You'll also have full access to the LettrLabs platform to power your own programs.
You'll own a function with direct, measurable revenue impact from pre-purchase through expansion.
You'll have full platform access to build multi-channel programs.
What You Will Own
Own the full customer lifecycle from pre-purchase nurture through activation, retention, and expansion.
Build the conversion framework that connects signups to paid customers.
Model the buyer journey, measure conversion rates at each step, and build programs that improve them.

Requirements

4-8 years in lifecycle roles in a B2B SaaS environment with ownership of both pre-purchase nurture and post-sale programs (post-sale only or B2C only lifecycle backgrounds will not be considered).
Experience at a company with both self-service and enterprise product tiers.
Demonstrated ability to connect lifecycle programs to revenue outcomes: conversion rates, retention rates, NRR, expansion ARR, or churn reduction.
Strong segmentation instincts: you know how to use behavioral data, firmographics, and lifecycle stage to send the right message to the right person at the right time.
Experience with multi-channel attribution and revenue influence modeling.
Familiarity with product analytics tools to inform lifecycle trigger logic.
Experience at a company with both self-service and enterprise product tiers. You understand how to build distinct journeys for different buyer paths and model the value of each.
Hands-on experience building and managing automated programs in HubSpot, Customer.io, or a comparable marketing automation platform. You build the workflows yourself, not just direct someone else to.
Analytical enough to own your own reporting. You can build a dashboard, interpret cohort data, and make program decisions without waiting for a data team.
Strong written communication: you write clear, on-brand copy for emails and direct mail without heavy editing support.
Comfortable operating independently in a fast-moving environment where you're building infrastructure that doesn't yet exist.
Startup plus agency/mature experience. You know what great looks like and how to get there!
Nice to Haves
Experience using direct mail as a lifecycle channel alongside email or curiosity to build that motion from scratch.
Background in home services, e-commerce, or SMB-focused B2B SaaS audiences.

Nice to have

Startup plus agency/mature experience.
You know what great looks like and how to get there!

Skills

Work in an exciting company with competitive compensation and growing benefits.

Compensation

experience, skills, and work location.
This range is for base salary, our total compensation includes equity and benefits.
We welcome you to apply even if your expectations are outside our listed range.
LettrLabs is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures and throughout employment.
LettrLabs does not accept unsolicited resumes from recruiters or employment agencies without a fully executed recruitment agreement in place.
In the absence of such agreement, LettrLabs reserves the right to pursue and hire any candidates without an obligation to pay fees.

Company info

Our customers use us to win back churned subscribers, convert trial users, re-engage dormant accounts, and drive repeat purchases.
You'll use the product you're marketing: LettrLabs runs on best in class digital to direct mail data driven automations, driving demand for customers.

Equal opportunity

LettrLabs is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer.
If you need assistance or any accommodation, please let us know.

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This listing is sourced directly from LettrLabs's careers page and normalized into a canonical job model.