PREMIER

Product Lifecycle Marketing Sr Manager

Sioux Falls, SD · Senior · Full-time

Sponsorship not specifiedDetected 8 days ago

Data AnalysisProduct ManagementProduct StrategyOnboardingEpicCommunicationCollaboration

About the role

This is an environment where you will be rewarded, valued, and celebrated for your hard work.
We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more!
See some of our epic celebrations and employee recognitions.

Develop and execute a comprehensive lifecycle management strategy to optimize customer acquisition, activation, engagement, and retention across different credit card products.
Identify key customer segments and incorporate customer insights and feedback to inform and develop targeted marketing campaigns to maximize value at each stage of the lifecycle. Ensure products and campaigns are delivered on time and within budget.
Design and manage dynamic behavior-based communication flows, delivering relevant offers and incentives at optimal moments.
Develop and execute personalized, multi-channel marketing campaigns (including email, SMS text, push notifications, direct mail, and other channels) aligned to customer behavior and lifecycle stages.
Manage the customer lifecycle journey with responsibility for developing, executing, and optimizing lifecycle strategies that drive customer engagement, responsible card usage, and profitability.

5+ years of experience working within a corporate, consulting or agency marketing environment with a focus on lifecycle or retention marketing required.

Solid understanding of credit card industry dynamics, customer lifecycle management principles, and marketing best practices.
Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness.
In depth knowledge in financial regulatory environment and marketing laws such as CAN-SPAM.
Education and Experience:
Bachelor's degree in marketing, advertising, business, economics, finance, or a related field required.
B2C marketing experience in complex customer data environments required (credit card or fintech preferred).
Background in marketing technology, technology integrations, and the use of 1st, 2nd, and 3rd party data in multichannel marketing preferred
Competitive Benefits Package
Full medical benefits when working 20+ hours per week
Traditional and High-Deductible health plan options available
FREE dental and vision coverage
Generous Paid Time Off plans

At First PREMIER Bank and PREMIER Bankcard, we've created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back.
We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities.
PREMIER Wellness Program
Emphasis on personal success, respect, health, wellness, fun and giving back

This includes lifecycle programs focused on new customer onboarding and activation, promotional and engagement initiatives, retention efforts, and graduation strategies.
This role works cross-functionally with Customer Acquisition, Product Strategy and Operations, Customer Experience, Credit Risk, Compliance, and Finance teams to ensure lifecycle initiatives are effective, compliant, and aligned with business goals.
PREMIER Bankcard
Drive customer engagement outcomes as part of an overall lifecycle management strategy, supporting customers from post-account acquisition through ongoing development
From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities.
Various Career advancement opportunities and growth

This listing is sourced directly from PREMIER's careers page and normalized into a canonical job model.