GTB
Copywriter
Detroit, Michigan, United States
Sponsorship not specified$45k-$90kDetected 16 days ago
WritingCollaborationAdaptability
About the role
- GTB, part of WPP, is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world's most iconic brands, GTB is part of WPP's industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.
- WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our
Responsibilities
- WPP is the trusted growth partner for the world's leading brands.
- Perform under Deadline
Requirements
- Proficiency with Microsoft, Adobe Creative Suites
- Demonstrated business acumen, ability to be a team player, establish an information hierarchy, work independently under guidance from Creative Director and other senior team members
Nice to have
- A bachelor's degree, English or writing emphasis preferred
- One-plus years of experience in an agency setting, solid creative writing skills and a digital landscape expertise
Skills
- An overview follows:
- Most certainly, a skilled iterator is needed.
- One that can work quickly and efficiently under duress of deadlines.
- One that can also pivot ideation on request under extreme time-constraints [before & after regular business hours].
- Strategic direction can quickly change, and is often subjected to market conditions, and global/current events.
- No doubt, being skilled in adapting to the situation at hand, is needed, almost as much as work that can be shared with clients.
- For automotive retail copywriting is not just about the big idea.
- And it's most certainly often about creating a sense of urgency and a call to action.
- Indeed, these multiple writing skills are held to a premium, because they are relied upon and leveraged day-in, and day-out.
- Clearly, the Retail Copywriter must skillfully assimilate as much information through briefs & requests.
- Drilling down to key points and key facts for big idea nuggets, is a skill every Retail Automotive Copywriter must possess.
- Similarly, information needed may be incomplete, incomprehensible, or both.
Compensation
- The base salary range for this position at the time of this posting is indicated below.
Company info
- GTB, part of WPP, is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world's most iconic brands, GTB is part of WPP's industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.
- About WPP
- WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
- GTB, part of WPP, is a global precision-marketing agency, creating ideas that inspire people to act.
- Founded in 2007 to accelerate performance for the world's most iconic brands, GTB is part of WPP's industry-leading network of companies driving creative transformation.
- GTB works across six continents with offices worldwide.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- For more information, visit WPP.com.
This listing is sourced directly from GTB's careers page and normalized into a canonical job model.