Andela
Sr Director, Revenue Marketing
North America · Director
Sponsorship not specifiedDetected 17 hours ago
DevOpsRESTData EngineeringSalesLeadershipMentoring
About the role
- This role reports to the Vice President, Global Head of Marketing, and is based in the US or Canada.
- Think about the feedback your peers typically give you - if it usually sounds like the below, we want to hear from you.
- Low ego, low drama: You share credit, take blame.
Responsibilities
- Own Andela's global GTM marketing strategy, translating the company's commercial goals into a coherent, integrated marketing plan across all regions and channels.
- Drive alignment between marketing strategy and sales priorities, working directly with regional sales leaders to ensure regional marketing investment is focused on the right accounts, segments, and moments.
- Ensure Andela's offerings are brought to market in a coordinated way across regional marketing, demand generation, partner marketing, content, sales enablement, and revenue teams.
- Develop differentiated product, solution, and program positioning that clearly articulates Andela's value to enterprise buyers, including the business problems we solve, the audiences we serve, and the outcomes we deliver.
- Partner Marketing Strategy
- Provide strategic oversight and leadership to the Senior Manager, Partner Marketing, ensuring the partner marketing program is tightly integrated with the broader GTM strategy.
- Partner with the Director of Partnerships to align marketing investment and partner channel priorities, ensuring partner-sourced pipeline is a consistent contributor to revenue.
- Champion the partner channel internally within the marketing organization, securing resources and visibility for co-marketing programs across the marketing team.
- Build a high-performing, collaborative team culture that is outcome-oriented, commercially grounded, and operationally excellent.
- Drive career development and performance for each direct report, including goal-setting, regular feedback, and growth planning.
Requirements
- 10+ years of B2B marketing experience, with a strong track record in go-to-market, field marketing, demand generation, or related functions, ideally within a high-growth technology company.
- Proven experience owning a GTM marketing strategy across multiple regions or markets simultaneously, with direct accountability for pipeline and revenue contribution.
- Experience working with Revenue Operations and Sales Enablement to connect marketing activity to measurable revenue outcomes.
- Proven people leader who brings out the best in their team.
- Analytically strong, with the ability to define meaningful metrics and translate insights into clear recommendations for leadership.
- Excellent communicator, both written and verbal, with the ability to present with clarity and confidence to senior stakeholders and to distill complex strategy into focused, actionable plans for your team.
- Some travel required for regional events, partner engagements, and internal leadership meetings.
- Experience
- 7+ years in people management roles, with demonstrated success leading and developing teams.
- Demonstrated experience managing or closely partnering with partner or channel marketing functions, with an understanding of how to build and scale co-marketing programs.
- Track record of building strong, productive relationships with sales leadership and other go-to-market stakeholders, including experience working in a matrix organization where influence matters as much as authority.
- Prior experience operating as part of a global, remote-first organization, working effectively across time zones and geographies.
- Skills & Capabilities
- Strategic thinker with strong commercial instincts. Able to connect marketing investment to revenue outcomes and make prioritization decisions that reflect a clear understanding of the business.
- Highly collaborative and able to operate effectively across functions.
Skills
- About Andela
- As one of the world's largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists.
Benefits
- Establish and maintain a global view of pipeline contribution from marketing, identifying coverage gaps and reallocating resources to address them.
- Own the go-to-market marketing strategy for Andela's products, solutions, offerings, and learning programs, ensuring each is clearly positioned, commercially relevant, and ready to scale across regions and channels.
- Partner directly with Product, AI Solutions, and Learning Solutions teams to translate roadmap priorities, solution capabilities, and program launches into clear positioning, messaging, campaigns, and sales enablement.
- Bring market, customer, sales, and competitive insights back into Product, Solutions, and Learning teams to help inform packaging, messaging, launch priorities, and future GTM opportunities.
Company info
- You break silos across teams.
- You put the company and mission first above your team alone.
- One team mentality: You break silos across teams. You put the company and mission first above your team alone.
This listing is sourced directly from Andela's careers page and normalized into a canonical job model.