B-Stock

B-Stock

Product Marketing Manager - Product Growth

Hybrid (Boston, MA); Hybrid (HQ - San Mateo, CA); Remote (USA)

Work authorization required$120k-$145kDetected 19 days ago
Product ManagementJiraRoadmappingSEOContent MarketingSalesforceCRMGrowth MarketingSupply ChainCommunicationCollaboration

About the role

  • This role is a direct response to B-Stock's platform evolution, bridging product development and marketing to ensure buyers discover, adopt, and deepen their engagement with the platform.
  • Where Lifecycle Marketing focuses on whether enough buyers are activating and returning, Product Growth focuses on whether buyers are finding and using features that make them stickier.
  • You will work closely with Lifecycle Marketing, briefing them on feature launches and surfacing behavioral signals for them to act on, while maintaining a clear lane around feature adoption and platform engagement depth.

Responsibilities

  • Own the Go-To-Market (GTM) strategy and launch execution for buyer-facing features (e.g., saved search, delivery preferences, customer preferences); define adoption metrics and hold yourself accountable for delivering against them.
  • Develop and maintain a product growth roadmap-a prioritized view of GTM initiatives and adoption programs-and align stakeholders in Product, Analytics, and Lifecycle Marketing around it.
  • Build and maintain buyer personas that capture behavioral patterns and feature usage to sharpen product positioning and campaign briefs.
  • Partner with Analytics to define shared measurement frameworks (e.g., aligning on definitions for "activated" or "engaged") and build visibility into feature adoption metrics.
  • Serve as a buyer marketing partner to the Product team by participating in sprint reviews and roadmap planning, synthesizing behavioral data, and advocating for buyer-facing improvements.
  • Co-own the measurement infrastructure for product growth with Analytics, including aligning on definitions, building dashboards, and identifying instrumentation gaps.

Requirements

  • 4+ years of product marketing, growth marketing, or closely related experience, ideally in a two-sided marketplace environment.

Nice to have

  • A background in marketplace businesses, recommerce, wholesale, or supply chain-adjacent industries.
  • Exposure to SEO/AEO content strategy as it relates to product discovery.
  • The pay rate for this role will range between $120,000 to $145,000, per annum.
  • Team offsites, social events, and extracurricular activities are a staple
  • Snacks, drinks, and the occasional box of donuts
  • While the amount of returned and overstock inventory continues to grow, there is also growing pressure on retailers and consumers to adopt a more circular economy and keep products in use as long as possible.
  • Accordingly, the need for re-commerce solutions - to find products a second life - has never been greater!

Skills

  • Cross-functional collaboration skills with Product and Engineering teams in an agile environment.

Compensation

  • We consider many factors when determining salary offers, such as the applicant's work experience, education and training, skills, market data, and internal equity.

Benefits

  • Competitive compensation packages, including bonus and options
  • Medical, Dental, and Vision benefits
  • Paid Time Off, telecommuting, and matching 401(K)
  • Support for continuing education
  • B-Stock is the world's largest B2B re-commerce platform, connecting sellers and buyers of returned, trade-in, and overstock inventory.
  • Led by eBay veterans and backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock shows no signs of slowing down.
  • Develop a deep understanding of B-Stock's buyer segments, how they shop, and what drives repeat platform engagement.

Company info

  • Proactively identify the most important problems to solve across the buyer product experience; define goals for product growth that align with company-wide marketing initiatives.
  • Our customers range from today's top brands and retailers that want best-in-class inventory resale management to tens of thousands of entrepreneurs looking to purchase valuable merchandise for their resale businesses.

Visa & Work Authorization

  • Work Authorization required.
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This listing is sourced directly from B-Stock's careers page and normalized into a canonical job model.