UL Solutions

UL Solutions

Senior Product Marketing Specialist

United States · Senior

Sponsorship not specifiedDetected 9 days ago
SEOContent MarketingCRMResearch

About the role

  • - Executes global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects in Workfront (tool) for timely deliverables. - Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM. - Track, analyze, and optimize campaign
  • performance to improve ROI, engagement, and pipeline metrics marketing based on investments. - Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution - Understand competitive landscape and drive demand. - Executes client acquisition and cross-selling strategies to grow pipeline and sales. - Supports

Responsibilities

  • Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics marketing based on investments.
  • Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
  • Understand competitive landscape and drive demand.
  • Supports market and trend research to identify new opportunities and ensure product messaging is properly targeted.
  • Collaborates with product management, business, and sale...

This listing is sourced directly from UL Solutions's careers page and normalized into a canonical job model.