UL Solutions
Senior Product Marketing Specialist
United States · Senior
Sponsorship not specifiedDetected 9 days ago
SEOContent MarketingCRMResearch
About the role
- - Executes global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects in Workfront (tool) for timely deliverables. - Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM. - Track, analyze, and optimize campaign
- performance to improve ROI, engagement, and pipeline metrics marketing based on investments. - Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution - Understand competitive landscape and drive demand. - Executes client acquisition and cross-selling strategies to grow pipeline and sales. - Supports
Responsibilities
- Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics marketing based on investments.
- Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
- Understand competitive landscape and drive demand.
- Supports market and trend research to identify new opportunities and ensure product messaging is properly targeted.
- Collaborates with product management, business, and sale...
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