Tinuiti

Principal Strategist, Social Commerce

USA - Remote · Principal

Sponsorship not specifiedDetected 13 days ago

Data StructuresRESTBusiness DevelopmentAuditingResearchLeadershipMentoringInternal Audit

About the role

Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works.
Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.

Responsibilities

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position.

Requirements

10+ years in the digital marketing space with enterprise impact and proven executive storytelling.
Extensive experience in digital marketing, preferably at a media agency, with deep technical expertise in Social, Commerce, and Influencer.
Proven track record managing TikTok Shop Affiliate, Operations, and GMV Max; Live Shopping experience preferred.
Proven ability to lead teams, influence stakeholders without management authority, and drive adoption of cutting-edge strategies

Nice to have

Proven track record managing TikTok Shop Affiliate, Operations, and GMV Max
Live Shopping experience preferred.

Skills

Model modern craft by using AI responsibly to improve the speed and quality of strategy work, while staying ahead of platform impacts.
Act as an executive-level advisor across strategic accounts, converting insights into decisions and funded next steps.
Act as a power user and advocate for internal proprietary tools (Bliss Point by Tinuiti), connecting data structures to executive outcomes.
Synthesize multi-source data (MMM, incrementality, geo-lift, platform signals) into clear investment cases with confidence ranges.

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
drives the vision and strategy cross-functionally and leverages domain expertise to coach teams

Company info

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We'd love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth.
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.
So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
The Principal Strategist of Social Commerce is a senior thought leader responsible for driving innovation, growth, and best-in-class execution across social commerce platforms.
This role bridges thought leadership, solution development, and operational excellence, ensuring TikTok Shop and other social commerce strategies are seamlessly integrated within client solutions and agency operations.
You champion a product‑ and measurement‑led approach, turning insights into simple "what, so‑what, now‑what" choices that move executive decisions.
You partner with senior internal leaders on high‑stakes client touchpoints, new logos and cross‑sell opportunities, and strategy resets.

Equal opportunity

This description has been designed to indicate the general nature and level of work performed by employees within this position.
The actual duties, responsibilities, and qualifications may vary based on assignment or group.
Tinuiti is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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This listing is sourced directly from Tinuiti's careers page and normalized into a canonical job model.