Xero
VP of Global Content
US: San Mateo (1875 South Grant Street) · Vp · Contract
Sponsorship not specified$25k-$30kDetected 100 days ago
Stakeholder ManagementSEOContent MarketingHubSpotSalesforcePerformance MarketingSalesAccountingShopifyResearchLeadershipCommunicationCollaboration
About the role
- This role isn't about incremental improvement.
- If you've done this before at a global SaaS company, we'd love to talk.
Responsibilities
- Develop and implement a comprehensive global content strategy aligned with Xero's business objectives and brand positioning, spanning Xero's different audiences-small business owners, accountants, and bookkeepers
- Create clear swim lanes between global, regionally-adapted, and locally-owned content
- Partner with regional teams to ensure content strategy captures and addresses local market needs and nuances
- Partner with Customer Growth & Experience to develop a sell-through strategy that drives expansion of Xero across our accounting and bookkeeping partners' books of business
- Scale content production through a mix of in-house teams, agency partners, freelance writers, creators and influencers, and industry experts.
- Partner with Research and Insights to develop surveys and leverage Xero's proprietary data for compelling storytelling
- Identify high-leverage opportunities to use AI for content creation, adaptation, and repurposing-building playbooks that let the team do more with less while maintaining brand voice and quality
- Build and manage a bench of trusted expert writers to scale content impact while controlling costs
- Partner with channel owners to lead content distribution strategy across paid, earned, owned, and shared channels
- Own channel strategy for the blog and social, including paid distribution strategy for organic social content
Requirements
- Established measurement infrastructure that gives us a clear view of content performance across channels and funnel stages-including the ability to measure content's impact on product utilization
- 12+ years in content, brand, or marketing roles, with 5+ years leading global teams
- Experience at a large, global B2B SaaS company (e.g., Slack, Salesforce, Shopify, HubSpot, Square, or similar)
- Experience leading global content initiatives with regional adaptations
- Proven ability to work cross-functionally with Sales, Product, Communications, and Data teams
Nice to have
- Experience in SMB-focused businesses
- Background in financial services, fintech, or accounting software
- Background in journalism
- Understanding of SEO and content marketing best practices
- We don't just hire for a role
- we invest in people.
- We believe in a Total Package philosophy-which means your value isn't just a single number on a paycheck.
- Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.
Skills
- Excellent writing, editing, and storytelling abilities-you know great content when you see it
- Strong point of view on what makes content effective-and how to measure it
- Fluency with AI tools for content creation and scaling
- Strong stakeholder management and collaboration skills
Compensation
- Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
Benefits
- While base salary is a core component, we look at your compensation through a holistic lens that includes equity, performance incentives, and world-class benefits.
- Medical, dental, vision, 401(k) match, and 21 days PTO.
- Xero also provides eligible employees with Wellbeing leave, volunteer leave, holidays, paid parental leave.
- Further information included on our Xero Perks https://careers.xero.com/inside-xero/benefits-wellbeing/ page.
- $250,000 - $300,000 USD plus company bonus and equity
- Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs.
- You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
- Establish a clear content vision and roadmap that supports awareness, acquisition, engagement, retention, and expansion
- Drive the creation of high-quality, engaging content across multiple formats-articles, blog posts, reports, whitepapers, videos, social, product education, and more
Company info
- At Xero, we value the impact and skills you bring to the team.
This listing is sourced directly from Xero's careers page and normalized into a canonical job model.