Culligan Quench

CRO/UX Strategist

King of Prussia, PA

Sponsorship not specified$100k-$110kDetected 29 days ago

SQLA/B TestingUX ResearchSalesforceGoogle AnalyticsCRMLead GenerationResearchLeadership

About the role

The in-office expectation for this role would be one/two days a week, twice a month at minimum - role would be based out of our Company Headquarters in King of Prussia, PA*

Own conversion performance across web, paid landing pages, organic landing pages, product pages, lead forms, and customer portal
Define and track funnel KPIs that connect traffic, engagement, lead capture, lead quality, opportunity creation, and revenue
Build and manage a prioritised experimentation roadmap using a structured impact, confidence, effort, traffic, and commercial value framework
Build and operate a disciplined experimentation programme across all digital surfaces
Develop evidence-based hypotheses grounded in analytics, behavioural data, customer insight, sales feedback, and funnel performance
Define primary, secondary, and guardrail metrics for every experiment, including downstream lead quality and SQL outcomes
Scale winning tests into permanent improvements and document learnings from both successful and unsuccessful experiments and share these across other regional BUs

Strong ability to interpret behavioural data, identify friction, segment performance, and translate insight into action.
Required
5-6+ years in CRO, growth experimentation, or digital optimisation, with at least 3 years in a senior or lead capacity
Proven experience improving conversion rates and lead quality in B2B subscription, recurring revenue, or considered-purchase businesses
Experience managing external agency partners and holding them to commercial outcomes
Preferred
Experience optimising for AI-driven traffic and answer engine surfaces (GEO/AEO)
Familiarity with Salesforce and lifecycle marketing platforms
What We Offer

Conversion and Experimentation Strategy
Experimentation Operating Model
Vendor and Cross-Functional Leadership
Measurement, Reporting, and Continuous Improvement
Strong analytical skills with GA4, Adobe Analytics, or Amplitude
Hands-on experience with A/B testing platforms (Optimizely, VWO, AB Tasty, or equivalent)
Demonstrated ability to translate test outcomes into pipeline and revenue impact
Experience in subscription, rental, or recurring revenue businesses (water, telco, SaaS, DTC subscription, equipment rental, or similar)

Quench offers salary, commission, benefits, and incentive awards.
Establish governance including test briefs, QA checklists, statistical standards, decision rules, result readouts, and a central learning repository

Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
Equal Opportunity Employer.

This listing is sourced directly from Culligan Quench's careers page and normalized into a canonical job model.