Fairfield University

Product Marketing Manager, Graduate Programs

Fairfield, CT · Exec · Contract

Sponsorship not specifiedDetected 32 days ago

Computer VisionSEOContent MarketingResearchLeadershipCommunicationCollaborationOrganizational Skills

About the role

The Product Marketing Manager, Graduate Programs plays a strategic role within the Department of Strategic Initiatives at Fairfield University, serving as the steward of market-facing positioning, and program knowledge for the University's graduate academic portfolio.
Working in close collaboration with the Director of Online Programs and Fairfield University's Director of Graduate Marketing, this role ensures graduate programs are clearly differentiated, accurately represented, and discoverable throughout the prospective student journey.
The Product Marketing Manager translates academic offerings into compelling, audience-centered narratives that support enrollment growth while aligning with the University's mission and brand.

Develops and maintains clear positioning, value propositions, and key messaging that articulate graduate program strengths, outcomes, and differentiation.
Supports product-aligned content strategy in partnership with the Associate Director of Graduate Marketing to support program launches, growth, and refreshes.
Partners with graduate program directors, Deans, enrollment leadership, and admissions teams to ensure alignment between academic priorities and enrollment goals.
Leads monitoring, project planning, and online management of graduate program initiatives ensuring clear ownership, accountability, and progress toward enrollment goals.
Applies performance insights to refine messaging, inform recommendations, and support long-term graduate portfolio strategy.

President - Admin Performs such other duties, responsibilities, and activities as required by supervisor and as departmental/University needs indicate.
It is not designed to contain and should not be interpreted as a comprehensive inventory of all duties, responsibilities, activities, and/or qualifications required or expected of employees assigned to this job.

Works closely with the Academic Program Strategist to translate market and competitive insights into actional program positioning and messaging strategies.
Leverages search behavior, SEO insights, and emerging AI-driven discovery trends (AIO) to inform program discoverability and prospective student intent.
Leverages data and reporting tools to evaluate how program positioning impacts engagement, inquiry, and enrollment outcomes.
Demonstrated ability to translate market research, competitive insights, and academic offerings into clear positioning and value propositions.
Experience leveraging market data, search behavior, and performance indicators to inform strategic recommendations.
Excellent written and verbal communication skills, with the ability to work effectively across academic, enrollment, and marketing stakeholders.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Bachelor's degree is required in Marketing, Communications, Business, Education or a related field.

This listing is sourced directly from Fairfield University's careers page and normalized into a canonical job model.