Linktree

Linktree

Staff Product Marketing Manager, Revenue

Los Angeles, USA · Staff+

Sponsorship not specified$215k-$225kDetected 133 days ago
A/B TestingProduct StrategyGrowth MarketingResearchLeadershipCommunicationMentoring

About the role

  • We're looking for a Staff Product Marketing Manager, Revenue to define how Linktree's monetization strategy is understood, experienced, and brought to market.
  • This is a highly strategic leadership role responsible for shaping the long-term positioning, pricing narrative, and go-to-market strategy for Linktree's paid products and revenue ecosystem.
  • Beyond driving exceptional product marketing, you'll establish the frameworks, narratives, and operating models that help Linktree make smarter pricing, packaging, and expansion decisions over time.

Responsibilities

  • Define Linktree's revenue product marketing strategy Own the long-term product marketing strategy for Linktree's monetization ecosystem, including subscriptions, add-ons, new revenue products, and future pricing initiatives.
  • Develop the positioning architecture and messaging strategy that communicates the value of our paid experiences across user segments, markets, and creator verticals.
  • Drive company-wide alignment around monetization priorities through clear customer insights, market intelligence, and competitive positioning.
  • Influence pricing, packaging, and monetization strategy Partner with Product, Growth, Finance, and Executive Leadership to shape pricing, packaging, bundling, and monetization decisions before products reach market.
  • Develop customer segmentation frameworks, willingness-to-pay research, and value-based positioning that inform strategic investment decisions.
  • Create repeatable frameworks for evaluating monetization opportunities and emerging revenue products.
  • Serve as a strategic thought partner on long-term revenue strategy rather than simply marketing existing products.
  • Lead monetization go-to-market strategy Define GTM strategy for major revenue initiatives across the customer lifecycle.
  • Partner across Product, Lifecycle Marketing, Growth, Brand, Paid, and Creative to ensure launches are cohesive and strategically aligned.
  • Drive executive-level launch readiness across cross-functional teams.

Requirements

  • What You'll Bring 8-12+ years of experience in Product Marketing, Growth Marketing, Strategy, or related roles, with significant experience leading monetization or subscription businesses.

Compensation

  • Lead strategic revenue campaigns Own the strategic narrative behind major commercial moments including Black Friday, Cyber Monday, annual subscription campaigns, and global pricing initiatives.

Company info

  • We're on a mission to empower anyone to curate, grow, and monetize their digital universe.
  • We created the "link in bio" category - and we're just getting started.
  • From creators, artists, and entrepreneurs to global brands, we're redefining how people connect with their communities, showcase their content and promote products - all in one link.
  • Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez.
  • With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
  • We've teamed up with some of the world's biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers' digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.
  • We're a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours.
  • If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we'd love to meet you.
  • Where and How We Work We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco.
  • We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
  • We offer autonomy in how you structure your days and weeks.
  • While we're mindful of time zones and occasionally collaborate outside the typical 9-5, we lean into async work to keep things flowing.
  • Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
  • How we'll help you thrive Our approach to benefits considers the whole person and the unique contributions they bring to Linktree.
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This listing is sourced directly from Linktree's careers page and normalized into a canonical job model.