Manhattan Associates

Demand Generation Manager

Atlanta, GA

Sponsorship not specifiedDetected 15 days ago

SEOSalesforceMarketoOutbound SalesSupply ChainLogisticsLeadershipCommunicationPublic Speaking

About the role

Guide audience targeting, suppression logic, nurture architecture, and buyer progression strategies in partnership with Marketing Operations.

Manhattan is looking for a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment.
In this role, you will connect segment strategy to execution by building integrated, full-funnel programs that drive engagement, pipeline, and measurable business impact.
You will shape priorities, develop campaign briefs, guide cross-functional planning, and orchestrate programs across paid, owned, earned, event, and partner channels.
Own the demand generation strategy for your segment, including priorities, integrated plans, and campaign sequencing.
Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.
Partner with Digital, Product Marketing, BDR leadership, RevOps, Marketing Operations, Creative, and channel specialists to bring campaigns to market effectively.
Support quarterly planning, campaign prioritization, and investment recommendations based on performance trends and expected impact.

Welcome to Manhattan.
Every day, our supply chain commerce technology connects two billion people to 20 billion consumer choices.
In the warehouse, on the road and in the store, we make what was once impossible, possible.
If you want to tackle complex problems and redefine markets, you've come to the right place.
You will also ensure BDR activation is built into campaign strategy from the start, creating a cohesive system that moves buyers through the funnel with clarity and consistency.
This is a high-ownership role for a marketer who is equally comfortable thinking strategically and acting operationally.
A Day in the Life

Strong strategic thinking with the ability to connect segment priorities to campaign architecture and execution.
Excellent analytical skills, with the ability to interpret performance data, identify gaps, and make fast, evidence-based recommendations.
Executive presence and confidence presenting strategy, performance, and recommendations to senior leaders.
Comfort operating in a fast-moving environment where priorities evolve and new processes are built in real time.
Curiosity and sound judgment in exploring AI and automation to improve scale, efficiency, and campaign performance.
Product Marketing to align segment strategy, positioning, messaging, and story architecture.

Market-leading pay, comprehensive health coverage, and a 401(k) with 50% match up to 6% from day one.

Join a diverse team and Employee Connection Groups like Multicultural Network, LGBTQ+ Alliance, Women's Initiative Network, and MA Mamas.
Monthly volunteer events and opportunities to make a difference locally and globally.
Committed to diversity and inclusion
At Manhattan, it's about more than just the work.
From cultural celebrations to interest groups to volunteer opportunities, your true self is always welcome here.
Our team members' backgrounds, experiences and perspectives add to us as a whole and make us unique.
We are proudly an Equal Employment Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran.
In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E-Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration.
Participation in the E-Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I-9) has been completed.

This listing is sourced directly from Manhattan Associates's careers page and normalized into a canonical job model.