Aditude
Product Marketing Manager
United States
Sponsorship not specified$110k-$140kDetected 57 days ago
HubSpotCRMSalesResearchWriting
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Cap-exempt (no lottery)0
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Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
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About the role
- You'll work directly with the CRO, Director of Marketing, CEO, and play a central role in how Aditude positions itself against competitors and breaks into the enterprise market.
Responsibilities
- Build and maintain Aditude's messaging house: overarching positioning, key value propositions, competitive differentiators, and proof points.
- Develop buyer personas grounded in customer research, including pain points, buying triggers, and success KPIs.
- Lead win/loss analysis to ground positioning in real deal dynamics and surface competitive strengths and opportunities.
- Build a solution-selling framework and Jobs-To-Be-Done use case library that maps buyer personas to Aditude's product suite.
- Create and maintain master product documentation: technical FAQs, objection handling guides, and competitive battle cards.
- Build Aditude's product architecture map - a visual framework showing how products interconnect and map to buyer needs.
- Design and execute an internal enablement framework to roll out new messaging and train the sales team.
- Partner with Product and Engineering to translate technical capabilities into clear, buyer-facing language.
- Collaborate with the Director of Marketing to integrate product marketing into Aditude's broader content, events, and channel strategy.
- Proven experience building messaging frameworks, buyer personas, and sales enablement materials from scratch, not just iterating on existing ones.
Requirements
- 5+ years of product marketing experience, ideally in B2B SaaS or ad tech.
- you can produce polished, concise copy that converts across decks, one-pagers, and web.
- Familiarity with CRM tools like HubSpot or similar.
Nice to have
- Working knowledge of programmatic advertising - you don't need to be an engineer, but you need to learn and communicate technical concepts clearly.
- Experience with publisher-side or supply-side ad tech (SSP, header bidding, Prebid, ad server).
- Background at a company that uses SaaS positioning.
- Experience standing up a product marketing function at an early-stage or scale-up company.
- Feeling uneasy that you haven't ticked every box?
- That's okay, we've felt that way too.
- Studies have shown women and minorities are less likely to apply unless they meet all qualifications.
- We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.
Compensation
- Salary: In this role, you'll receive a competitive base salary of $110,000 to $140,000 annually.
Company info
- At Aditude we want to help our publishers maximize revenue and make their lives easier with smarter, faster, more innovative, and more customized technology.
- In 2023, we raised 15 million in Series A funding led by Volition Capital allowing us to add to our team and further our mission of helping publishers do what they do better.
- We are looking for team members who are obsessed with supporting our publishers, who default to action, and who enjoy solving complex problems.
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This listing is sourced directly from Aditude's careers page and normalized into a canonical job model.