seoplus
Paid Ads Specialist
Ottawa, Ontario
Sponsorship not specified$50k-$65kDetected 20 days ago
Google AdsMeta AdsWritingGoogle AnalyticsCustomer SupportResearchCommunicationCollaborationProblem Solving
About the role
- As a Paid Ads Specialist, you will play a pivotal role in managing and optimizing client Pay-Per-Click campaigns, working to deliver tangible and measurable results.
- In this role, you will have the opportunity to shape, execute, and optimize paid advertising strategies across various advertising platforms.
Responsibilities
- Lead client-facing meetings, effectively communicating campaign performance and building meaningful relationships.
- Client Retention: Take ownership and accountability for client results and implement measurable steps to improve client satisfaction, retention, and overall client value.
- Ad Platform Innovation: Maintain and grow deep familiarity with all relevant platforms, including Search, Social, Shopping, Display, and Video channels across Google, Microsoft, Facebook/Instagram, LinkedIn, Twitter, Spotify, TikTok, and any emerging platforms.
- Cross-Department Collaboration: Collaborate with cross-functional teams such as creative, analytics, and web development to ensure cohesive and optimized paid ad campaigns.
- Take ownership and accountability for client results and implement measurable steps to improve client satisfaction, retention, and overall client value.
- Collaborate with cross-functional teams such as creative, analytics, and web development to ensure cohesive and optimized paid ad campaigns.
Requirements
- Proven experience managing PPC campaigns across multiple platforms, with a track record of achieving positive ROI and revenue growth through strategic initiatives.
- In-depth knowledge of PPC advertising, including keyword research, bid management, ad copywriting, and A/B testing.
- Proficiency in PPC analytics tools and platforms, such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
- Proficiency in Google Tag Manager
- Proven examples of at-risk client recovery, turning around campaign results using strategic approaches.
- Ability to work in a fast-paced, results-oriented environment.
- Proof of holistic marketing/strategy training.
- Experience leveraging automation tools to create PPC-specific efficiencies.
- Exceptional communication and client-facing skills.
- Strong analytical and problem-solving abilities.
- If you're a results-oriented marketing professional with a passion for PPC advertising and a desire to drive business growth, we encourage you to apply for the Paid Ads Specialist position at seoplus+.
- Help us deliver exceptional results for our clients and contribute to the future of our Paid Ads department.
- To apply, please submit your resume and a cover letter detailing your relevant experience and achievements.
Nice to have
- Relevant certifications in PPC advertising are a plus.
Skills
- Stay up-to-date with industry trends, emerging technologies, and PPC best practices.
Compensation
- Salary range $50,000-$65,000
- Competitive salary plus benefits.
Benefits
- Paid vacation, sick, and personal days.
- Education and personal development budget.
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