seoplus

seoplus

Paid Ads Specialist

Ottawa, Ontario

Sponsorship not specified$50k-$65kDetected 20 days ago
Google AdsMeta AdsWritingGoogle AnalyticsCustomer SupportResearchCommunicationCollaborationProblem Solving

About the role

  • As a Paid Ads Specialist, you will play a pivotal role in managing and optimizing client Pay-Per-Click campaigns, working to deliver tangible and measurable results.
  • In this role, you will have the opportunity to shape, execute, and optimize paid advertising strategies across various advertising platforms.

Responsibilities

  • Lead client-facing meetings, effectively communicating campaign performance and building meaningful relationships.
  • Client Retention: Take ownership and accountability for client results and implement measurable steps to improve client satisfaction, retention, and overall client value.
  • Ad Platform Innovation: Maintain and grow deep familiarity with all relevant platforms, including Search, Social, Shopping, Display, and Video channels across Google, Microsoft, Facebook/Instagram, LinkedIn, Twitter, Spotify, TikTok, and any emerging platforms.
  • Cross-Department Collaboration: Collaborate with cross-functional teams such as creative, analytics, and web development to ensure cohesive and optimized paid ad campaigns.
  • Take ownership and accountability for client results and implement measurable steps to improve client satisfaction, retention, and overall client value.
  • Collaborate with cross-functional teams such as creative, analytics, and web development to ensure cohesive and optimized paid ad campaigns.

Requirements

  • Proven experience managing PPC campaigns across multiple platforms, with a track record of achieving positive ROI and revenue growth through strategic initiatives.
  • In-depth knowledge of PPC advertising, including keyword research, bid management, ad copywriting, and A/B testing.
  • Proficiency in PPC analytics tools and platforms, such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
  • Proficiency in Google Tag Manager
  • Proven examples of at-risk client recovery, turning around campaign results using strategic approaches.
  • Ability to work in a fast-paced, results-oriented environment.
  • Proof of holistic marketing/strategy training.
  • Experience leveraging automation tools to create PPC-specific efficiencies.
  • Exceptional communication and client-facing skills.
  • Strong analytical and problem-solving abilities.
  • If you're a results-oriented marketing professional with a passion for PPC advertising and a desire to drive business growth, we encourage you to apply for the Paid Ads Specialist position at seoplus+.
  • Help us deliver exceptional results for our clients and contribute to the future of our Paid Ads department.
  • To apply, please submit your resume and a cover letter detailing your relevant experience and achievements.

Nice to have

  • Relevant certifications in PPC advertising are a plus.

Skills

  • Stay up-to-date with industry trends, emerging technologies, and PPC best practices.

Compensation

  • Salary range $50,000-$65,000
  • Competitive salary plus benefits.

Benefits

  • Paid vacation, sick, and personal days.
  • Education and personal development budget.

This listing is sourced directly from seoplus's careers page and normalized into a canonical job model.