Upstart

Head of Lifecycle Marketing, Core Products

United States | Remote

Sponsorship not specified$169k-$270kDetected 1 day ago

SparkA/B TestingGrowth MarketingForecastingCadenceLeadership

About the role

Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
But the numbers only hint at the impact.
Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.

Lead the lifecycle marketing strategy, roadmap, and execution for Upstart's core lending products, driving measurable revenue growth across customer lifecycle programs.
Manage, coach, and develop a team of Lifecycle Marketing Managers, establishing clear priorities, raising execution quality, and supporting professional growth.
Design and optimize customer journeys using segmentation, experimentation, personalization, and AI-powered decisioning to improve customer engagement and lifecycle performance.
Partner cross-functionally with Product, Creative, Product Marketing, Analytics, and Growth Marketing teams to deliver integrated customer experiences and influence roadmap priorities.
Develop revenue forecasts, analyze funnel performance, and communicate business results, risks, and opportunities to senior leadership through clear written updates and recommendations.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that's both radically intelligent and deeply human.
And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City (opening Summer 2026), you'll have the support to work in the way that works best for you.

Bachelor's degree or equivalent practical experience.
10+ years of lifecycle marketing experience supporting B2C products.
3+ years of direct people management experience leading lifecycle marketing teams.
Experience owning performance-driven lifecycle marketing programs with measurable revenue goals, including forecasting and conversion funnel analysis.

Knowledge of lifecycle marketing strategies for complex customer journeys or high-consideration consumer products.
Experience working in financial services or another highly regulated industry.
Experience applying experimentation frameworks and AI-enabled marketing tools to improve lifecycle performance.
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely.
The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites.
The in-person sessions' cadence varies depending on the team and role
most teams meet once or twice per quarter for 2-4 consecutive days at a time.

Individual pay is also determined by job-related skills, experience, and relevant education or training.

At Upstart, your base pay is one part of your total compensation package.
The anticipated base salary for this position is expected to be within the below range.
United States | Remote - Anticipated Base Salary Range
$169,400 - $269,700 USD

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

Upstart's Lifecycle Marketing team helps customers engage with the right financial products throughout every stage of their journey.
The team develops data-driven lifecycle strategies that improve customer experiences, deepen engagement, and drive measurable business outcomes across Upstart's lending products.
As the Head of Lifecycle Marketing, Core Products, you will lead the lifecycle strategy for Upstart's Personal Loan and Small Dollar Loan products.
You'll manage a team of Lifecycle Marketers while partnering closely with Product, Creative, Product Marketing, Analytics, and Growth Marketing to develop customer journeys that improve engagement, increase revenue, and create exceptional customer experiences at scale.
Continuously improve lifecycle operations by identifying opportunities to simplify journey orchestration, improve audience strategy, and increase team efficiency while maintaining a high standard of execution.
As a digital first company, the majority of your work can be accomplished remotely.
Our platform runs over one million predictions per borrower using more than 1,800 signals, powering smarter, fairer decisions for millions of customers.
At Upstart, your base pay is one part of your total compensation package.

This listing is sourced directly from Upstart's careers page and normalized into a canonical job model.