Life360

Life360

Senior Product Marketing Manager, Life360 Ads

Remote, USA · Senior

Sponsorship not specified$118k-$171kDetected 36 days ago
Product ManagementCommunication

About the role

  • Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.
  • Life360 has more than 500 (and growing!) remote-first employees.
  • For more information, please visit life360.com.

Responsibilities

  • Own GTM strategy for Life360's advertising products and solutions across Direct and Self-serve (SS) business lines - from audience and data products to programmatic, CTV, online video, and native - including how each is positioned, packaged, and commercialized.
  • Build the messaging frameworks, positioning, and category narrative that differentiate Life360 Ads, and keep them consistent across every surface, seller, and slide.
  • Partner with Product Management to influence the roadmap, define launch readiness, and make sure what we build is something the market is ready to buy.
  • Own launch plans end to end for new ad products and capabilities, coordinating across Product, Engineering, Data Science, Partnerships, Sales, and Comms.
  • Create the sales collateral that closes deals - one-sheets, pitch decks, case studies, FAQs, objection handling, and training - and make it easy to find and use.
  • Our company's mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
  • Members Before Metrics - We focus on building an exceptional experience for families.
  • We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results.
  • Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees.
  • We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

Requirements

  • 8+ years of experience, with a strong B2B product marketing background.
  • Deep experience in AdTech and/or MarTech, including hands-on familiarity with DSPs, SSPs, measurement, identity, targeting, attribution, and the broader programmatic ecosystem.
  • A track record of bringing technical advertising products to market - and seeing them adopted, not just launched.
  • Retail Media Network (RMN) experience, O&O (Owned & Operated) publisher background, and App publishing expertise.
  • Proven ability to influence senior stakeholders and align cross-functional teams without owning them.
  • Exceptional storytelling and communication skills - you can take something genuinely complex and make it land in one sentence.
  • Experience with at-home / household-level targeting and the privacy and identity landscape shaping its future.
  • We have a team of high integrity people you can trust.

Nice to have

  • Demonstrated command of programmatic advertising, Connected TV, online video, and native, plus audience and data products.
  • Free Life360 Platinum Membership for your preferred circle

Compensation

  • The US-based salary range for this position is $118,000 to $171,000.

Benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
  • Flexible PTO, 13 company-wide days off throughout the year
  • Learning & Development programs
  • We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
  • Equipment, tools, and reimbursement support for a productive remote environment

Company info

  • What We're Looking For
  • It fuels our innovation and connects us closer to our customers and the communities we serve.

Equal opportunity

  • We are an equal opportunity employer and value diversity at Life360.
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This listing is sourced directly from Life360's careers page and normalized into a canonical job model.