WorkSpan
Sr. Manager, Partner Marketing
Canada, Remote (United States) · Senior · Part-time
Sponsorship not specifiedDetected 43 days ago
Node.jsMongoDBDatabricksAWSGCPCadenceLeadershipCommunication
About the role
- You've spent your career either inside a hyperscaler's partner marketing team or at a small ISVtrying to break into one.
- You know how the hub marketing engines actually work - the chaptermeetings, the partner program newsletters, the startup accelerator tracks, the "partner of themonth" features.
- And you know that most companies trying to use those channels do it wrong:they pitch product instead of building relationships, they treat each hyperscaler as a one-offinstead of a system, and they have no idea why some ISVs get featured in every Microsoftnewsletter while others can't get a meeting.This is the job where you get to use that knowledge at scale.WorkSpan helps 400,000 Microsoft partners, 150,000 AWS partners, and 100,000 Googlepartners run their co-sell motions.
Responsibilities
- Hyperscaler Partner Program Marketing Get WorkSpan featured in Microsoft chapter newsletters, AWS partner program communications, and Google Cloud partner outreach from day one across all three.
- Maintain working relationships with partner program marketing leads at each hyperscaler, building the cadence that keeps WorkSpan top-of-mind.
- Submit WorkSpan to startup programs, accelerator tracks, partner-of-the-month features, and any other "two-partner marketing" surface where the hyperscaler markets to its partners on our behalf.
- Community Distribution Partner with Vince (WorkSpan's Microsoft ecosystem network node) and equivalent voices at AWS and Google to design and execute community-marketing plays.
- Identify and seed the influencers inside hyperscaler partner communities who can move the market.
- Joint Campaign Execution Run joint campaigns where WorkSpan is the operational layer behind a hyperscaler's partner ecosystem GTM.
- Coordinate with each hyperscaler's partner marketing team to align promotion cadence to theirs - Microsoft FY rhythm, AWS re:Invent/Summit cycle, Google Cloud Next.
- Acquisition Metrics & Channel Reporting Own the acquisition funnel from hyperscaler channels - newsletter mentions, partner program directory placements, chapter-meeting feature counts, and accelerator-cohort onboardings.
- Partner with the AI PLG Director on the conversion side, with a primary focus on filling the top of the funnel from hyperscaler distribution.
Requirements
- You've gotten your previous company featured in hyperscaler newsletters, chapter meetings, or startup programs, and you can describe exactly how.
Skills
- About WorkSpan The next era of growth is being driven by business interoperability.
Company info
- Build referral and virality loops where existing WorkSpan customers introduce other partners in their community.
- Co-author "WorkSpan + Hyperscaler X" assets: one-pagers, demo videos, and "how to win your first 10 customers" content for chapter meetings.
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