Zola

Director of Brand Marketing

New York · Director · Full-time

Sponsorship not specified$165k-$180kDetected 65 days ago

Customer SupportCommunication

About the role

Whatever your journey, Zola exists to serve the humans at the heart of every wedding: whether getting married, attending, or helping make it all happen.
Whether at home or on the go with our award-winning mobile app, we make every step seamless - and even delightful.
In a nutshell, success in this role is getting people talking about Zola.

Oversee social media at Zola, leading a team of content creation all-stars in developing social strategies that cut through the clutter and bring Zola's brand to life
Lead the development and amplification of an influencer strategy that spans multiple social channels. Build a best-in-class program by partnering with the most relevant influencers in new, creative ways.
Partner with internal teams (creative, product, customer service, etc.) to ensure brand consistency across the full customer journey
Act as a key stakeholder in integrated campaign development, helping shape narratives that support performance and brand goals
Partner with Creative to develop and refine brand-level copy across campaigns, social, and key marketing placements, ensuring Zola's voice comes through clearly and consistently at every customer interaction

8-10 years of brand marketing experience at consumer-facing brands or agencies (or less, with an MBA)
Proven experience managing social media and PR teams (internal or agency-side)
Strong strategic thinker with the ability to turn insights into compelling, creative brand executions
Track record of managing complex cross-functional campaigns with clear ROI

Oversee a press strategy designed to drive media coverage and cultural relevance

This listing is sourced directly from Zola's careers page and normalized into a canonical job model.