Echomark

Echomark

Demand Generation Manager

Bellevue

Sponsorship not specifiedDetected 46 days ago
SEOSEMHubSpotMarketoCRMSalesLeadershipCommunication

About the role

  • However, the challenge of keeping sensitive data secure has only grown, leading to regular leaks-even within top-tier organizations.
  • This breakdown of trust disrupts communication and causes significant harm to people and businesses.
  • These markings don't disrupt information flow but allow leaks to be traced back to their source.

Responsibilities

  • You will own demand generation at EchoMark end-to-end: from designing our campaign architecture and digital marketing stack to executing the programs that fill our funnel and accelerate deals.
  • You'll build it.
  • Working closely with Product Marketing, Sales, Finance, and leadership, you'll design the demand engine from the ground up - launching campaigns, testing channels, and continuously optimizing based on what the data tells you.
  • Build the Demand Engine: Design and implement our demand generation infrastructure -marketing automation platform, lead scoring, nurture workflows, and attribution reporting. Own the full funnel from awareness through pipeline creation.
  • Account-Based Programs: Develop targeted ABM campaigns for priority accounts in our key verticals - government & public sector, financial services, gaming & entertainment, and design/manufacturing.
  • Partner with Sales to align outreach, messaging, and timing against named account lists.
  • Build and manage campaign calendars, landing pages, and nurture sequences.
  • Analytics & Optimization: Own demand gen reporting and dashboards. Track pipeline contribution, CAC, conversion rates by stage, and channel performance. Use data to continuously improve and make the case for investment.
  • Sales Alignment: Work hand-in-hand with the Sales team to ensure lead quality, SLA adherence, and closed-loop feedback. Be a trusted partner in revenue planning, not a separate function.
  • ABM & Segmentation Mindset: Experience running account-based programs and segmenting campaigns by vertical, persona, or deal stage. You think in ICPs and buying committees, not just individual leads.

Requirements

  • Proven Demand Gen Expertise: 5-8 years of B2B demand generation experience, including ownership of pipeline and revenue targets.
  • Marketing Stack Fluency: Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, or similar) and paid channel management.

Nice to have

  • Background selling or marketing complex, technical products - ideally in security, enterprise software, or infrastructure.
  • You can translate sophisticated capabilities into compelling campaigns without losing the substance.

Benefits

  • Medical, Dental, and Vision Plans for employees and their dependents
  • Generous PTO to support work-life balance

Company info

  • In today's connected world, sharing private information is the lifeblood of any organization. However, the challenge of keeping sensitive data secure has only grown, leading to regular leaks-even within top-tier organizations. This breakdown of trust disrupts communication and causes significant harm to people and businesses.
  • EchoMark https://www.echomark.com/ offers a game-changing solution: we embed invisible, forensic markings in documents, personalized for each recipient. These markings don't disrupt information flow but allow leaks to be traced back to their source. The presence of EchoMark fosters trust, accountability, and better stewardship of private information.
  • We believe the future of information sharing lies in individualizing private data for each recipient, ensuring it stays secure while enabling teams to work effectively.
  • In today's connected world, sharing private information is the lifeblood of any organization.
  • EchoMark https://www.echomark.com/ offers a game-changing solution: we embed invisible, forensic markings in documents, personalized for each recipient.
  • The presence of EchoMark fosters trust, accountability, and better stewardship of private information.
  • What We're Looking For:
Apply directly at Echomark →Create a free account for alerts like thisView Echomark immigration profile

This listing is sourced directly from Echomark's careers page and normalized into a canonical job model.