Washingtonpost

Senior Paid Media Specialist

DC-Washington-TWP Headquarters · Senior · Part-time

Sponsorship not specified$74k-$111kDetected 14 days ago

Data VisualizationProject ManagementRecruitingHRLeadershipCommunicationCollaborationMentoring

About the role

At The Washington Post, you'll help reinvent news.
Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.
About Our Team The Washington Post is powered by the passion and talent of our people.

4-5 years experience working in digital marketing, advertising, media or publishing.
Experience managing paid marketing campaigns to achieve multiple marketing objectives.
Must have both strategy/planning and hands-on-keyboard campaign management experience - ideally across both Social and Search advertising platforms, such as Meta, Reddit, Microsoft Bing, Apple Search, LinkedIn, Google (Search), and YouTube. Experience in app campaigns is a plus.
Experience leveraging data to make informed decisions is a must. Experience setting up in-platform events and tracking or partnering closely with Ad Ops teams to execute tracking is a plus.
Demonstrated success with building an audience through social networks.
Expert in using Tableau and Google Sheets to analyze data.
Collaboration makes us stronger. That's why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.
Compensation and Benefits
Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
Competitive medical, dental and vision coverage
Company-paid pension and 401(k) match
Three weeks of vacation and up to three weeks of paid sick leave

A passion for and understanding of news, The Washington Post brand, our readers and potential subscribers.
An interest and awareness of domestic and global current affairs.
Be curious, data literate and digital first.
Stay up to date on industry trends, best practices, and emerging technologies in the paid media space to integrate new strategies and tactics.
Guide team members in executing paid media campaigns that nurture reader habits, encouraging sustained interactions with The Washington Post to improve retention.
Provide a weekly performance update to internal teams and key stakeholders, identifying opportunities to scale efforts or refine strategy for better acquisition outcomes.
Leverage key data insights to inform Paid Media sale and non-sale strategy through always on Direct Response campaigns.
Exercise a thorough knowledge of the brand and an ability to balance paid media goals with broader company objectives, ensuring a strong connection between marketing efforts and audience loyalty.

$74,000 - $111,000 Annual
The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements.
This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The ideal candidate has a deep working knowledge of digital marketing and paid media; is a citizen of social media and can explain the landscape and its evolving nature; has an understanding of politics and its key playe

This listing is sourced directly from Washingtonpost's careers page and normalized into a canonical job model.