Rakuten
Senior Manager, Performance Marketing (6 month contract)
Toronto, Canada · Senior
Sponsorship not specifiedDetected 29 days ago
SQLSparkData AnalysisData EngineeringData VisualizationA/B TestingGoogle AdsMarketing AnalyticsGoogle AnalyticsCRMPerformance MarketingForecastingSignal ProcessingLeadershipCommunicationProblem Solving
About the role
- Success in this role will directly impact acquisition efficiency, retention performance, customer lifetime value, and overall business growth.
Responsibilities
- Lead Marketing Measurement Strategy
- Own the end-to-end marketing measurement framework across the customer lifecycle, from acquisition through retention and re-engagement
- Develop and evolve attribution models to better understand channel contribution and optimize investment allocation
- Partner with the Senior Director on media mix modeling, incrementality testing, experimentation frameworks, and marketing performance diagnostics
- Drive Performance Optimization
- Partner closely with media, CRM and ecommerce teams to identify performance gaps and growth opportunities
- Support budget allocation, scenario planning, forecasting, and performance investment decisions
- Deliver clear, executive-ready dashboards, reporting, and performance storytelling
- Build a culture of data-driven decision making across the marketing organization
- Partner with product, data engineering, BI, finance, growth, and executive leadership to align business metrics and measurement frameworks
Requirements
- 8+ years in marketing analytics, growth analytics, performance marketing analytics, ecommerce analytics, or related roles
- Proven experience leading marketing measurement strategy in a digital consumer business
- Deep expertise in acquisition, retention, ecommerce conversion and lifecycle performance
- Experience working across subscription, ecommerce, or high-growth digital business models
- Technical Expertise
- Hands-on experience with:
- Strong understanding of:
Benefits
- Establish marketing KPI frameworks across paid acquisition, CRM, ecommerce conversion, subscription health, retention, churn, customer lifetime value, and ROAS
- Flexible hours and hybrid remote working environment
Company info
- Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals.
- Our employees rank us highly in terms of commitment to work/life balance.
- We realize that for our people to be innovative, creative and passionate they need to feel valued and supported.
- If you're looking for a company that inspires passion, personal, and professional growth - join Kobo and come help us on our mission of making reading lives better.
- We are seeking a Senior Manager, Performance Marketing to lead marketing measurement and performance optimization across Kobo's global marketing organization.
Equal opportunity
- equal opportunity employer.
- Any information received related to accommodation needs of applicants will be addressed confidentially.
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