GitHub

GitHub

Senior Developer Lifecycle Marketing Manager

United States · Senior

Sponsorship not specifiedDetected 182 days ago
RubyNode.jsRailsFull-Stack DevelopmentGitData EngineeringAgentic AIA/B TestingLeadershipCommunication

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odds of building a lasting career here

37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card follow-through: 100%

Of 5 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 483 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Files H-1B transfers

1 transfer filing in the last year, covering 1 worker. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

Community outcomes

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About the role

  • GitHub's Lifecycle Marketing team is expanding to meet the growing scale and complexity of reaching developers across GitHub's platform and AI products.
  • This role is more builder than marketer - a technical translator who takes a product concept, campaign objective, or activation goal and engineers the experience that actually moves the needle.

Responsibilities

  • Write, implement, and launch in-product messages directly within GitHub's platform and AI products alongside our in-product messaging team, contributing code to ship incremental messaging at scale.
  • Author detailed engineering requirements for in-product message functionality, ensuring specs are actionable and implementation-ready for engineering partners.
  • Partner with Lifecycle Marketing, Marketing Operations, and Data Engineering to design and refine data-driven audience segmentation for targeted in-product and email experiences.
  • Analyze campaign performance (open rate, CTOR, feature activation, unsub rate) and bring forward data-informed recommendations to optimize messaging and targeting.
  • Own the outcome
  • Create clarity
  • Deliver success

Requirements

  • Proven track record of shipping code in a product environment - candidates must have shipped product features or in-product experiences, not just managed technical teams.
  • Required/Minimum Qualifications:
  • 7+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
  • OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years' experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or a related field
  • OR equivalent experience.
  • 4+ years' experience building full-stack with a focused on backend web applications with Ruby on Rails or Node.js using various agentic AI tools
  • Experience writing engineering requirements or technical specs that cross-functional engineering partners can act on.
  • Additional or Preferred Qualifications:
  • The base salary range for this job is USD $103,200.00 - USD $273,700.00 /Yr.
  • These pay ranges are intended to cover roles based across the United States. An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant. At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock. These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.

Nice to have

  • Experience working within GitHub's platform or ecosystem as a developer, contributor, or product builder.
  • Experience in B2B lifecycle, product, or developer marketing, with demonstrated ownership/impact of end-to-end campaign execution.
  • Experience with A/B testing and conversion rate optimization in both email and in-product surfaces.
  • Customer-obsessed
  • Diverse and inclusive
  • Compensation Range
  • These pay ranges are intended to cover roles based across the United States.
  • These rewards are allocated based on individual impact in role.

Skills

  • About GitHub
  • In this role you can work from Remote, United States

Compensation

  • The base salary range for this job is USD $103,200.00 - USD $273,700.00 /Yr.
  • These pay ranges are intended to cover roles based across the United States.
  • An individual's base pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.
  • At GitHub certain roles are eligible for benefits and additional rewards, including annual bonus and stock.

Company info

  • GitHub is the world's leading AI-powered developer platform with 150 million developers and counting.
  • We're also home to the biggest open-source community on earth (and 99% of the world's software has open-source code in its DNA).
  • Many of the apps and programs you use every day are built on GitHub.
  • Our teams are dreamers, doers, and pioneers, leading the way in AI, driving humanitarian efforts around the globe, and even sending open source to Mars (and beyond!).
  • At GitHub, our goal is to create the space you need to do your best work.
  • We're remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are-because we know that people flourish when they can work on their own terms.
  • Join us, and let's change the world, together.
  • EEO Statement
  • GitHub is made up of people from a wide variety of backgrounds and lifestyles.
  • We embrace diversity and invite applications from people of all walks of life.
  • We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences.
  • Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!

Visa & Work Authorization

  • ployees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences
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This listing is sourced directly from GitHub's careers page and normalized into a canonical job model.