A Place FOR MOM

A Place FOR MOM

Lead Product Designer, Consumer Experience

Remote-US · Senior

Sponsorship not specified$165k-$185kDetected 20 days ago
A/B TestingFigmaAccessibilityProduct StrategyCRMResearch

About the role

  • Evolving toward a more connected experience across the full care placement journey.
  • You care about users, business outcomes, product quality, and team momentum.

Responsibilities

  • Lead design for Consumer Experience
  • Own end-to-end product design for Consumer workstreams, from discovery and journey mapping through prototypes and production-ready design, including the unified family experience across APFM.com http://APFM.com, AgingCare, Care Hub, advisor-connected workflows, and emerging AI-enabled channels.
  • Partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to define problem framing, success criteria, tradeoffs, and release scope.
  • Design for trust, clarity, accessibility, speed, and usability across moments where families need accurate information and confident next steps.
  • Use research, analytics, care-seeker conversations, marketing insights, funnel data, frontline team input, product data, and business context to guide design decisions.
  • Communicate design rationale clearly to product teams, engineering partners, marketing partners, operational stakeholders, and senior leaders.
  • Raise the design quality bar
  • Help distinguish consumer-specific design needs from reusable marketplace and design-system patterns.
  • Increase design leverage with AI
  • Bring a builder's mindset to design: use lightweight prototypes, AI-assisted workflows, and scrappy experiments to make ideas tangible earlier.

Requirements

  • You know when to prototype, when to simplify, when to push for a better system pattern, and when to help the team make a pragmatic decision.
  • You are AI-forward without being AI-naive.
  • You are curious about tools like Figma Make, Figma Agents, Claude, ChatGPT, Codex, Cursor, MCP-enabled workflows, v0, or similar tools, and you have probably tried some of them before they were fully ready.
  • Experience working in fast-moving, ambiguous environments where ownership, pragmatism, and cross-functional trust matter.
  • 7+ years of product design experience on complex consumer web, marketplace, healthcare, search, lead-generation, ecommerce, SaaS, CRM, internal-tool, or operations-facing products.
  • Strong portfolio showing end-to-end ownership from ambiguous problem framing through shipped product, including work that influenced product strategy or raised the quality bar across multiple workstreams.
  • Excellent interaction design, systems thinking, information architecture, UX writing judgment, and product judgment.
  • Demonstrated curiosity and hands-on experimentation with AI tools in the design or product development process.
  • Ability to explain not just what you designed, but how you used evidence, tools, prototypes, constraints, and judgment to make better decisions.
  • Strong Figma skills and the ability to communicate design intent through flows, prototypes, specs, and crisp design storytelling.
  • Comfort partnering deeply with Product Managers, Engineers, Researchers, Marketing, Analytics, operational stakeholders, Sales, and senior leaders to align teams around clear design direction.
  • Portfolio:
  • Please include a portfolio that shows your product judgment, craft, and decision-making. We are especially interested in work that shows how you move from ambiguity to clarity. Passion projects, prototypes, AI-assisted experiments, or side projects are welcome if they help us understand how you think, build, and learn outside of a standard case study format.

Nice to have

  • 401(k) plus match

Compensation

  • Base Salary: $165,000 to $185,000
  • Bonus: 10% of annual earnings
  • 401(k) plus match
  • About A Place for Mom
  • A Place for Mom is the leading platform guiding families through every stage of the aging journey.
  • Together, we simplify the senior care search with free, personalized support - connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Benefits

  • Dental insurance
  • Health insurance
  • Vision Insurance

Company info

  • to help families focus on what matters most - their love for each other.
  • We're proud to be a mission-driven company where every role contributes to improving lives.
  • Caring isn't just a core value - it's who we are.
  • Whether you're supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
  • We are energized by solving challenging problems and see it as an opportunity to grow.
  • We are looking for a Lead Product Designer to own product design for Consumer Experience and help us turn emotionally complex care decisions into clear, trustworthy, high-quality product experiences.
  • We are especially interested in work that shows how you move from ambiguity to clarity.

Equal opportunity

  • A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us.
  • APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
  • If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
  • All your information will be kept confidential according to EEO guidelines.
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This listing is sourced directly from A Place FOR MOM's careers page and normalized into a canonical job model.