grazittiinteractive

Demand Generation Senior Manager

Mountain View, California · Senior · Full-time

Sponsorship not specifiedDetected 21 days ago

SQLMachine LearningLLMsA/B TestingProject ManagementSEOSEMContent MarketingHubSpotSalesforceMarketoCRMSalesLead GenerationOutbound SalesLeadershipCommunicationCollaborationOrganizational Skills

About the role

You will be instrumental in employing AI/ML and Generative AI based marketing workflows to bring in better targeting, personalization, efficiency and productivity.
And ultimately contribute to achieving our revenue goals.
Account-based marketing (ABM) strategies for key accounts.

Responsibilities

Develop, implement, and manage well targeted demand generation programs designed to realize company's business objectives and to meet the growth targets
Identify industry verticals, target audiences and develop buyer personas to understand their needs, pain points, and the buying behaviour.
Build workflow and processes for using AI/ML and Generative AI in Marketing in general and Lead generation in particular
Create and manage multi-channel marketing campaigns leveraging the most effective outbound channels, including but not limited to:
Email, drip and lead nurturing campaigns
Collaborate with our Inside sales and sales teams for defining lead qualification criteria, ensuring alignment on Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL).
Manage and optimize lead scoring and lead nurturing processes to efficiently move prospects through the sales funnel.
Develop the messaging and content that resonates with the target audiences and addresses their specific needs within the professional services context.
Manage campaign budgets and ensure efficient allocation of resources to maximize ROI.
Implement A/B testing and other optimization techniques to continuously improve campaign performance and conversion rates.

Requirements

A minimum Bachelor's degree preferable in Marketing, Business or a related field.
8+ years of proven experience in demand generation in the industry
Strong understanding of the latest trends in lead generation practices, marketing automation, CRM systems, and digital marketing best practices.
Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
Proficiency in using marketing automation platforms and CRM systems for campaign management, lead nurturing, and reporting.
Ability to work independently and collaboratively within a fast-paced, dynamic environment.
Experience in working with global teams and across time zones
Demonstrable track record of developing and executing successful multi-channel demand generation campaigns that have resulted in measurable qualified lead generation and revenue growth.
Excellent written and verbal communication skills, with the ability to create compelling messaging and marketing content.
Strong project management and organizational skills with the ability to manage several projects and teams simultaneously
A proactive and results-oriented mindset with a strong focus on achieving targets.

Nice to have

San Francisco Bay Area preferred;

Skills

Evaluate and recommend new tools and technologies for increasing effectiveness of demand generation.

Company info

We are looking for proficient Demand Generation Senior Manager, for our US Office.
This is a Full time Hybrid opportunity.
As a Demand Generation Manager, you will be pivotal in driving our business growth by planning, creating and executing demand generation programs and acquire qualified leads.
You will be responsible for developing and implementing multi-channel marketing campaigns to increase awareness and meaningful engagement about our services and products with the target audiences.

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