Twin Health
Lifecycle Marketing Manager
Remote, USA · Mid
No sponsorship$125k-$140kDetected 22 days ago
SnowflakeA/B TestingComplianceBrand StrategyCRMGrowth MarketingAccountingCadenceHIPAAPatient CareLeadershipCommunication
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odds of building a lasting career here
57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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Files H-1B transfers
6 transfer filings in the last year, covering 6 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
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About the role
- Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.
- Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.
- Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members.
Responsibilities
- Map the member journey to build sustained engagement, as well as winback for lapsed members, and define the communication strategy for each stage, including who we deliberately choose not to message.
- Build a segmentation model grounded in real member behavior, sensors, app engagement, care team interaction, clinical trajectory, enrollment channels, etc.
- Inventory the existing touchpoint landscape and maintain that map as the source of truth.
- Partner with Care Delivery and Clinical leadership to define the boundary between a marketing communication and a clinical one. Member marketing should make the care team more effective, not compete with it for attention.
- Design suppression, frequency capping, and quiet-hours logic across all channels so total message volume stays deliberate as the program scales.
- Build and ship campaigns end to end in Braze: audience logic, Canvas and journey build, content, QA, launch, and iteration.
- Write copy and creative briefs, and manage design, clinical and legal review as needed to deliver timely campaigns on schedule.
- Develop the Braze instance as it matures: event taxonomy, catalog and Connected Content usage, template library, preference center, deliverability and sender reputation, and the data contract with our Snowflake warehouse.
- Measure performance and build dashboard in partnership with Marketing operations to showcase campaign efficacy
- Maintain compliance discipline throughout - HIPAA, PHI handling, TCPA and consent management for SMS, CAN-SPAM, and internal clinical review.
Requirements
- 4-7 years in lifecycle, CRM, retention, or engagement marketing, with meaningful time spent owning programs end to end rather than executing someone else's brief.
- Hands-on Braze expertise.
- Experience marketing alongside a human care team or clinical staff
- Hands-on Braze expertise. You can build a multi-branch Canvas with behavioral triggers, Liquid personalization, and proper suppression logic without waiting on engineering.
- Comfort building and defining processes. This program does not exist yet; you will be building the first version.
- Healthcare or digital health experience, with working fluency in HIPAA and PHI handling in marketing systems.
Nice to have
- Real multi-channel experience including email plus at least one of SMS, push, or in-app
- Strongly Preferred
Compensation
- A competitive compensation package in line with leading technology companies
- Own the annual and quarterly engagement roadmap, with a defined direction on stage involvement
Benefits
- Opportunity for equity participation
- Unlimited vacation with manager approval
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
- 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
- 401k retirement savings plan
Company info
- At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care.
- We start by building a dynamic model of each person's metabolism - drawing on thousands of data points from CGMs, smartwatches, and meal logs - that maps their personal path to better health.
- Working here
- to improve the metabolic health and happiness of our members.
- We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.
- Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights' Digital Health 150, and named one of Newsweek's Top Most Loved Workplace®.
- With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally.
- Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.
- Join us as we reinvent the standard of care in metabolic health.
- Today, Twin Health does almost no proactive marketing to our active members.
- Once someone enrolls, nearly every communication they receive is either a product-triggered push notification or a message from their care team.
- That has taken us a long way - but it leaves an entire layer of engagement unbuilt.
Visa & Work Authorization
- This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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This listing is sourced directly from Twin Health's careers page and normalized into a canonical job model.