Huckleberry Labs

Huckleberry Labs

Senior Director of Growth and Acquisition (Remote)

Los Angeles, CA · Director · Full-time

Sponsorship not specified$150k-$200kDetected 88 days ago
Data ScienceA/B TestingUX DesignProduct ManagementProduct StrategySEOSEMContent MarketingPerformance MarketingAffiliate MarketingForecastingLeadership

About the role

  • This is not a performance marketing role with organic as an afterthought - or vice versa.
  • Full Funnel Ownership: Define the end-to-end user acquisition strategy across paid, organic, and product-led channels - ensuring they compound together rather than operate in silos.
  • Viral Coefficient & K-Factor Analysis: Track and improve the product's organic growth rate.

Responsibilities

  • to build life-changing products and experiences that help all families unlock everyday magic.
  • Today, more than 5 million families trust Huckleberry and our app to be their partner through parenthood.
  • Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey.
  • This leader reports to the VP of Brand Marketing, manages a multi-disciplinary team, and serves as the primary marketing principal within the cross-functional Growth Pod (Product, Engineering, Analytics, UX Design).
  • Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency.
  • Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time.
  • Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy.

Requirements

  • Acquisition Breadth: Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition - with a track record of growing both and knowing how to balance them
  • Proven Growth Track Record: You've taken something from small to big - a channel, a program, or a product loop that you can point to with real before/after numbers.
  • Product-Led Growth Expertise: Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics.
  • Analytical Depth: Expert proficiency in data, analytics, and BI tools.
  • Startup DNA: Proven ability to thrive in a Series B/C environment
  • Expert proficiency in data, analytics, and BI tools.
  • Proven ability to thrive in a Series B/C environment

Compensation

  • $150k-$200k

Company info

  • Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team.
  • Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace.
  • We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
  • Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
  • Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA.
  • We are hiring a Senior Director of User Acquisition and Growth to lead scalable, efficient user acquisition for Huckleberry as the marketing lead in the Growth Pod.
  • About the role We are hiring a Senior Director of User Acquisition and Growth to lead scalable, efficient user acquisition for Huckleberry as the marketing lead in the Growth Pod.
  • We're looking for a leader who commands both paid and organic acquisition with equal fluency, and who goes one step further: designing product-led growth mechanics: referral loops, viral invite flows, in-product sharing moments that build compounding acquisition flywheels and reduce dependence on paid over time.
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