Blend360 LLC

Early Engagement Loyalty & Retention Lead

New York, NY, United States · Full-time

Sponsorship not specifiedDetected 6 days ago

Data ScienceForecastingBudgetingLeadershipCommunicationPublic SpeakingMicrosoft Office

About the role

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy.
We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

This strategic marketing role will shape and drive early lifecycle engagement during the first 24 months for our clients credit card portfolio.
This individual will oversee campaign execution, optimization, partner communication, portfolio planning, budgeting, and compliance throughout the program lifecycle.
Assist in developing short- and long-term strategic credit marketing plans, with a particular focus on early lifecycle engagement during the first 24 months.
Apply a strong digital marketing focus across email, web, and mobile channels to drive customer engagement and program success.
Maintain oversight of marketing campaigns, timelines, and key deliverables across credit marketing initiatives.
Facilitate and lead strategic and tactical marketing discussions with internal and external partners.
Create presentations and supporting documentation for external partner meetings and internal business reviews.
Develop and maintain the portfolio marketing calendar.
Create and manage marketing budgets, including monthly forecasting and budget reconciliation.

Credit card portfolio marketing experience, particularly in early lifecycle, onboarding, activation, engagement, retention, or usage programs.
Work Eastern Standard Time.

Experience owning end-to-end integrated marketing programs, from strategy and planning through execution, measurement, and optimization.
Strong digital marketing experience across email, web, and mobile channels.
Experience using campaign performance data and customer insights to improve engagement, efficiency, and business impact.
Working knowledge of legal, compliance, regulatory, and internal review processes for marketing campaigns.
Nice to Have
Experience working within a large financial institution or complex matrixed organization.
Proficiency with Microsoft PowerPoint and Excel.
Familiarity with digital campaign reporting, performance analytics, budgeting, and marketing calendar tools.
Bachelor's degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.

We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Employee Assistance Programs, and an incredibly supportive team cheering you on!

With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence.
For more information, visit www.blend360.com
We are seeking a Marketing Program Lead to contribute to our next level of growth and expansion.
We are determined to have equality in the workplace, within our team and as an extension of our clients' team.
We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients.
To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce.

This listing is sourced directly from Blend360 LLC's careers page and normalized into a canonical job model.