NBCUniversal

Manager, Media Experimentation & Incrementality

New York, NEW YORK, United States

Sponsorship not specified$100k-$160kDetected 2 days ago

PythonSQLData AnalysisData ScienceA/B TestingProject ManagementExcelEpicLeadershipCommunication

About the role

NBCUniversal is one of the world's leading media and entertainment companies.
NBCUniversal is a subsidiary of Comcast Corporation.
Visit www.nbcuniversal.com for more information.

Responsibilities

Own statistical rigor across the program: review and approve study designs, evaluate vendor methods and assumptions, enforce power standards, and reject or redesign under-powered or invalid proposals
Shape the incrementality testing roadmap with Media Analytics leadership: define hypotheses, decision criteria, and power thresholds, and own end-to-end execution of the roadmap
Run independent validations: monitor for leakage, seasonality confounds, and design defects, and pressure-test vendor deliverables with targeted SQL, R, or Python analysis
Triangulate experiment results with MMM and MTA: drive calibration across methods, propose tiebreakers where results diverge, and contribute to a unified view of incrementality across the measurement portfolio
Manage the day-to-day relationship with our experimentation vendor: prioritize the study backlog, align on methodology, maintain testing schedules, and escalate blockers early
Support the expansion of causal measurement into subscriber engagement, including holdout-based approaches
Mentor a Media Analytics analyst and uplevel partner teams on test design, statistical power, and common pitfalls, contributing to a standardized measurement approach across NBCU's Media Group
4+ years in marketing/media experimentation with direct design/QA ownership and experience partnering with an incrementality testing measurement vendor (e.g., Haus, Measured, or similar).
Effective communicator and collaborator with strong project management; ability to work in a highly matrixed environment and influence media buyers/channel leads.
Strong interpersonal skills with the ability to collaborate, motivate, and influence.

Requirements

Proven command of causal inference in media-appropriate use of RCT, geo, diff-in-diff, and platform holdouts-and the ability to evaluate vendor assumptions/methods.
Familiarity with power analysis, and failure modes (leakage, seasonality, parallel trends)
Experience reconciling vendor experiment reads with MMM/MTA and informing planning/pacing decisions without surprises.
Knowledge of big data infrastructure and data science techniques.
Ability to thrive in a fast-paced environment and meet tight deadlines.
Strong sense of accountability, curiosity, and an innovative mindset, with the ability to thrive in a fast-paced, evolving environment.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

Skills

decision-grade standards, defensible results, and clear budget guidance.
Strong communication and cross-functional influence remain essential; here, they are built on technical credibility.

Compensation

$100,000 - $160,000 (bonus & long-term incentive eligible).

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Visa & Work Authorization

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This listing is sourced directly from NBCUniversal's careers page and normalized into a canonical job model.