HubSpot

Senior Marketer, AI Driven Customer Reference Program

Remote - USA · Senior

Sponsorship not specified$92k-$138kDetected 4 days ago

A/B TestingHubSpotCRMSalesCustomer SuccessLeadershipCommunication

About the role

By creating trusted peer validation, the program accelerates buying decisions, strengthens customer advocacy, and reinforces HubSpot's competitive position.
Where You'll Work - Location: United States - Work Location: Remote - Travel: Up to one annual trip.
Some roles may also be eligible for overtime pay.

Own the end-to-end strategy and operations of HubSpot's Customer Reference Program, including advocate recruitment, onboarding, matching, engagement, and program governance.
Partner closely with Sales, Customer Success, Product Marketing, and GTM Enablement to integrate customer references earlier and more effectively throughout the buyer journey.
Build and maintain a diverse advocate community that reflects HubSpot's evolving products, customer segments, industries, and strategic priorities.
Develop and implement AI-powered workflows that improve reference matching, advocate engagement, and overall program efficiency.
Design and deliver exceptional advocate experiences that strengthen long-term customer engagement and encourage ongoing participation.
Develop playbooks, documentation, and enablement resources that help revenue teams confidently identify, request, and use customer references.
Measure and optimize program performance using KPIs such as reference fulfillment speed, advocate engagement, sales adoption, pipeline influence, and deal acceleration.
Excellent analytical skills with experience using program metrics to drive strategic recommendations and continuous improvement.
Exceptional written and verbal communication skills, including creating enablement resources and documentation that drive adoption.
Whether you're a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers.

Proven experience owning and scaling a B2B customer reference, customer advocacy, or customer marketing program.
Experience supporting enterprise or upmarket sales motions and understanding the needs of complex, late-stage buying cycles.
Demonstrated experience applying AI tools and automation to improve business workflows, customer engagement, or operational efficiency.
Experience working within B2B SaaS or technology organizations.
Experience with CRM platforms, marketing automation tools, or sales engagement technologies.
Strong cross-functional leadership skills with the ability to influence without formal authority.
Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Experience supporting global go-to-market organizations.
Familiarity with customer lifecycle marketing, customer communities, or executive advocacy programs.
Experience measuring customer advocacy influence across the sales funnel.

Explore the benefits and perks HubSpot offers to help employees grow better.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles.
In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs).
Benefits are also an important piece of your total compensation package.

Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART.
We focus on brilliant work, not badge swipes.
By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress.
And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service.
HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline.
Our employees around the globe move fast, stay customer-obsessed, and win together.

link to HubSpot India's equal opportunity policy here.
About HubSpot
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process.
India Applicants: link to HubSpot India's equal opportunity policy here.

This listing is sourced directly from HubSpot's careers page and normalized into a canonical job model.