Graphitehq

VP, Paid

United States · Vp · Full-time

Sponsorship not specifiedDetected 48 days ago

SEOSEMGoogle AdsGoogle AnalyticsGrowth MarketingWebflowLeadership

About the role

Graphite is a technology-enabled growth agency that helps fast-growing companies like Webflow, Calm, and Notion unlock sustainable revenue through content, SEO, and AEO.
As AI answer engines reshape how people discover products, paid placement inside them is wide open, and Paid AEO sits much closer to our core AEO expertise than to traditional paid search.

Stand up and own Graphite's Paid AEO practice, starting with ChatGPT Ads, Reddit Ads, and YouTube Ads.
Expand the practice into the broader paid landscape, building out our offering for paid search, paid social, and affiliates.
Build, hire, and lead the paid team as the practice scales.
Partner directly with our leadership to shape the strategy and positioning of the function.
A track record of building, not just optimizing. You've stood up a channel, function, or team from scratch.
Graphite's mission is to create an environment where you build the best work of your career. To facilitate this, we provide:
Graphite's mission is to create an environment where you build the best work of your career.
Process As Needed - We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products - through iteration, measurement, and continuous improvement
We develop the best internal processes as we do products - through iteration, measurement, and continuous improvement
We will provide as much support as needed when needed, but no more.

8+ years leading paid media (paid search, paid social, or programmatic) at scale, in-house or at a top agency, with results you can point to.
You can win large accounts and keep them.

ChatGPT Ads, where there's almost no competition and a real chance to become the best in the category, plus Reddit Ads and YouTube Ads, which increasingly shape what AI answer engines surface.
From there you'll expand into the broader paid landscape.

A bias to ship and comfort with ambiguity. Paid AEO is brand new and there's no playbook yet.
Strong data fluency and command of growth marketing tools (Google Analytics, Google Ads, SEMRush, Ahrefs, etc).

Compensation - We want to work with the best people in the World and compensate accordingly

Flexible Work Environment
Vacation & Time Off
We offer flexible PTO.
We will ensure you have quality healthcare coverage and opportunities to further your education

We are a fully distributed company with a global team located across North America, Latin America, and Europe.
We're obsessed with impact.
It's foundational to who we are, why we're successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet.
Autonomy - We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes

This listing is sourced directly from Graphitehq's careers page and normalized into a canonical job model.