wagwalking

wagwalking

Senior Manager, DTC Growth

Miami, Florida · Senior

Sponsorship not specifiedDetected 20 days ago
A/B TestingSOARSEOCRMPerformance MarketingShopifyCommunication

About the role

  • We're taking Pet Food to the Moon at maxbone: Sr.
  • Group Co., is on the hunt for a trendsetting yet revenue chasing Direct-to-Consumer Sr.
  • Manager to spearhead the digital growth of our brand, with a special focus on our pet food vertical, Superfoods for Super Dogs.

Responsibilities

  • Partner closely with the CRM & Retention Manager on email and SMS strategy (Klaviyo/Attentive), serving as a key collaborator and strategic resource to help drive exceptional lifecycle outcomes, while the CRM & Retention Manager owns execution and channel performance.
  • Drive go-to-market strategies for a portfolio of products, including campaigns, promotions, and site experience across maxbone's storefront and partner-owned sites and assets.
  • Continuously assess existing assortment performance, identify opportunities to accelerate revenue and profit growth, and own decisions around assortment modifications, removals, and additions.
  • Manage product launch timing and communication with cross-functional stakeholders, ensuring alignment on creative, merchandising, and operational readiness.
  • Scout market dynamics and shopper passions; analyze demographic, consumer lifestyle, and competitor data to identify opportunities and create strategic differentiation.
  • Optimize Amazon listings, pages, and content for peak conversions, collaborating with Marketing on captivating creative assets.
  • Implement strategic keywords, elevate SEO, and update content to soar in organic rankings.

Requirements

  • A minimum of 5 years of eCommerce Direct-to-consumer experience, with a flair for specialty food, pet or outdoor industries.
  • An analytical mindset with a track record of translating data insights into strategy.
  • Strong understanding of paid media strategy across Google, Meta, and Amazon, with a focus on driving subscription acquisition and LTV efficiency.
  • Mastery of Shopify, Recharge, Klaviyo, Amazon Seller Central, and dynamic eCommerce platforms.
  • A great understanding of subscription economics (LTV, CAC, churn, AOV optimization, cohort analysis, and more).
  • Experience collaborating with brand and supply partners, with a track record of successful product launches across DTC channels.
  • A competitive streak to exceed revenue targets.
  • Ability to work from our Miami, FL location.
  • Step into the world of maxbone, where style meets substance, and innovation knows no bounds. Your journey begins here.
  • Wag! Group Co. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, lactation, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local law.
  • We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.

Nice to have

  • High school diploma is essential
  • a college degree is preferred.
  • Coding literacy is a plus, though not mandatory.

Skills

  • Own the end-to-end pet food subscription funnel (trial/recurring/retention)
  • Cultivate and articulate a visionary eCommerce roadmap and strategy, aligning digital initiatives with our brand's profitability.
  • Champion the Shopify ecosystem for maxbone, serving as the architect of UI/UX innovations and conversion rate triumphs.
  • Direct performance marketing, paid media (Google, Meta) and SEO initiatives, optimizing for ROAS and CAC.
  • Lead growth initiatives like loyalty, bundles and upsells.
  • Master website analytics, refining performance metrics and delighting in customer insights with tools.
  • Fortify and adapt eCommerce technology infrastructure to empower strategic missions.
  • Engage with customer sentiments, reviews, and feedback, continually enhancing the consumer experience.
  • Innovate and launch high-impact initiatives, from subscriptions to loyalty programs and product bundles.
  • Illuminate eCommerce performance metrics, sharing comprehensive insights and inspiring actionable strategies with leadership.
  • Stay on the pulse of emerging eCommerce trends and trailblazing technologies to sustain our brands' competitive edge and innovation.
  • Precision and accountability are in your DNA.

Benefits

  • Identify new partnership opportunities that expand maxbone's assortment and brand equity in pet fashion, accessory, nutrition and wellness.
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