Campfire
Head of Demand Generation
San Francisco
Sponsorship not specifiedDetected 15 days ago
SEOGrowth MarketingSalesAccountingResearch
About the role
- If you want a job where you can see the direct impact of your work on revenue, this is it.
Responsibilities
- Own inbound demand gen strategy and execution across all channels
- Build and run integrated campaigns - content, email, paid, and organic - that drive qualified leads for sales
- Own the website: messaging, CRO, landing pages, and ongoing optimization
- Lead SEO strategy and execution, from keyword research to content to technical improvements
- Manage paid advertising across Google, LinkedIn, and other channels
- Partner closely with the sales team to align campaigns with pipeline goals and real feedback from the field - including owning gifting programs, direct mail campaigns, SDR sequence messaging, and nurture sequences
- Build reporting and dashboards to measure performance and optimize spend
- Manage and mentor the Paid/SEO Growth Specialist on your team
- Proven track record building inbound programs that generate measurable pipeline
- Campfire is looking for a Head of Demand Generation to own and drive our inbound marketing engine.
Requirements
- 10+ years in demand gen or growth marketing at a B2B SLG company
- Strong writer - you can produce compelling content for a business audience without it sounding like marketing fluff
- Hands-on experience with SEO (content and technical) and paid channels (Google, LinkedIn)
Company info
- About Campfire
- Campfire is a next-gen core accounting platform built for modern mid-market finance teams.
- We help them close fast and scale even faster.
- Our platform replaces outdated legacy ERPs and manual accounting processes with automation-driven solutions that simplify and accelerate finance workflows.
- In the past year alone, we have grown 10x, driven by strong customer demand and a product that delivers real results for accounting & finance teams.
- We are scaling quickly and building the future of finance by giving teams the clarity, control, and strategic visibility they need to lead with confidence.
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This listing is sourced directly from Campfire's careers page and normalized into a canonical job model.