Tinuiti
YouTube Principal Strategist
USA - Remote · Principal
Sponsorship not specifiedDetected 6 days ago
Data StructuresRESTProduct ManagementSEOGoogle AdsResearchLeadershipMentoring
About the role
- Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works.
- Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
- We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.
Responsibilities
- Lead executive client touchpoints to frame ambition, trade‑offs, and a multi‑quarter roadmap
- Support new business and cross‑sell: shape win themes, differentiated solutioning, and executive narratives
- Drive and shape effective client meetings that deliver valued thought exchange and actionable insights on a consistent basis.
- Build and maintain trusted client relationships with the appropriate stakeholders across your brand portfolio, as defined in partnership with Client Partner leadership.
- Evangelize YouTube's role as the "connective tissue" of modern media, guiding cross-functional teams on how to integrate the platform into their respective flows, providing clarity on when to leverage the unique strategic advantages of Google Ads versus DV360 to drive holistic results
- Identify a best-in-class partner ecosystem-spanning contextual targeting, brand safety, and suitability-to ensure our brands operate in a secure, high-impact environment that defines industry standards
- Lead the agency-wide adoption of YouTube by codifying high-level decision frameworks and heuristics, advising on how the platform is briefed, planned, and reviewed to ensure YouTube is a consistent, high-performing component of the Tinuiti media mix.
- Partner with Growth & Innovation as a two-way conduit for thought leadership.
- Lead executive client touchpoints to frame ambition, trade‑offs, and a multi‑quarter roadmap; convert insight into decisions and funded next steps.
- Support new business and cross‑sell: shape win themes, differentiated solutioning, and executive narratives; quantify value, risk, and confidence.
Requirements
- 10+ years of experience leading enterprise-level YouTube programs, with a proven track record of influencing C-suite stakeholders and driving high-level partnership initiatives with Google
- ability to represent Tinuiti in the market.
Skills
- Ways of working and values
Benefits
- Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
- We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100%
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Company info
- Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
- We support 100% remote work for this role!
- We'd love to hear from you if:
- Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
- Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
- With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth.
- Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.
- So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
- As a Principal Strategist, you are the senior thought leader for your channel(s) of expertise across your Portfolio.
- You pair deep mastery in at least one discipline (but likely more) with a clear understanding of how the media channels work together to drive business outcomes.
- You champion a product‑ and measurement‑led approach, turning insights into simple "what, so‑what, now‑what" choices that move executive decisions.
- You partner with senior Client Partners and Pod or Portfolio leaders on high‑stakes client touchpoints, new logos and cross‑sell opportunities, and strategy resets.
Visa & Work Authorization
- Lead a continuous feedback loop between clients and Product teams to identify gaps and sponsor pilots that advance Tinuiti's proprietary YouTube capabilities
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This listing is sourced directly from Tinuiti's careers page and normalized into a canonical job model.