Popstroke JOB Board 1924

Popstroke JOB Board 1924

Director of Membership & Loyalty Strategy

Plano, TX · Director

Sponsorship not specifiedDetected 22 days ago
CRMLeadershipCommunicationPublic Speaking

About the role

  • At PopStroke, every team member has limitless potential to become who they want to be.
  • We encourage bold ideas, celebrate growth, and believe that when you're supported, challenged, and trusted, you rise.
  • We solve problems together, jump in, and move the needle every day because we care.

Responsibilities

  • Develop innovative strategies that increase acquisition, engagement, retention, and lifetime value.
  • Solicit ongoing feedback from members and from our management team across our venues Loyalty Program Development Design and optimize loyalty initiatives that encourage repeat visitation and increased guest spend.
  • Develop personalized offers, rewards, and engagement strategies based on guest behaviors Create lifecycle journeys that strengthen emotional loyalty and long-term engagement.
  • Partner with Digital and Marketing to deliver targeted communications and personalized experiences.
  • Monitor key performance indicators including: Membership acquisition Retention Churn Lifetime Value (LTV) Visit Frequency Average Spend Engagement Return on Marketing Investment Build reports that provide actionable insights for executive leadership.
  • Pricing & Revenue Strategy Lead pricing strategy for memberships, promotions, and loyalty offers.
  • Partner with Finance to maximize recurring revenue and profitability.
  • Marketing Partnership Partner with Marketing to build acquisition, retention, and loyalty campaigns.
  • Support the development of digital experiences that improve conversion and member engagement.
  • Cross-Functional Leadership Partner closely with Operations, Hospitality, Technology, Finance, and Marketing.

Requirements

  • Experience with pricing strategy, retention modeling, churn analysis, and lifetime value optimization.

Benefits

  • Membership & Loyalty Strategy Own the long-term vision and roadmap for PopStroke's Membership and Loyalty programs.
  • Benchmark against best-in-class loyalty and subscription programs across hospitality, entertainment, retail, travel, and fitness industries.

This listing is sourced directly from Popstroke JOB Board 1924's careers page and normalized into a canonical job model.