Popstroke JOB Board 1924
Director of Membership & Loyalty Strategy
Plano, TX · Director
Sponsorship not specifiedDetected 22 days ago
CRMLeadershipCommunicationPublic Speaking
About the role
- At PopStroke, every team member has limitless potential to become who they want to be.
- We encourage bold ideas, celebrate growth, and believe that when you're supported, challenged, and trusted, you rise.
- We solve problems together, jump in, and move the needle every day because we care.
Responsibilities
- Develop innovative strategies that increase acquisition, engagement, retention, and lifetime value.
- Solicit ongoing feedback from members and from our management team across our venues Loyalty Program Development Design and optimize loyalty initiatives that encourage repeat visitation and increased guest spend.
- Develop personalized offers, rewards, and engagement strategies based on guest behaviors Create lifecycle journeys that strengthen emotional loyalty and long-term engagement.
- Partner with Digital and Marketing to deliver targeted communications and personalized experiences.
- Monitor key performance indicators including: Membership acquisition Retention Churn Lifetime Value (LTV) Visit Frequency Average Spend Engagement Return on Marketing Investment Build reports that provide actionable insights for executive leadership.
- Pricing & Revenue Strategy Lead pricing strategy for memberships, promotions, and loyalty offers.
- Partner with Finance to maximize recurring revenue and profitability.
- Marketing Partnership Partner with Marketing to build acquisition, retention, and loyalty campaigns.
- Support the development of digital experiences that improve conversion and member engagement.
- Cross-Functional Leadership Partner closely with Operations, Hospitality, Technology, Finance, and Marketing.
Requirements
- Experience with pricing strategy, retention modeling, churn analysis, and lifetime value optimization.
Benefits
- Membership & Loyalty Strategy Own the long-term vision and roadmap for PopStroke's Membership and Loyalty programs.
- Benchmark against best-in-class loyalty and subscription programs across hospitality, entertainment, retail, travel, and fitness industries.
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