Twin Health
Lead Marketing Data Analyst
Remote, USA · Senior
No sponsorship$145k-$165kDetected 7 days ago
PythonSQLSnowflakedbtData AnalysisData EngineeringData ScienceData VisualizationA/B TestingMarketing AnalyticsGoogle AnalyticsPerformance MarketingPatient CareLeadershipCommunicationPublic Speaking
Stay score
odds of building a lasting career here
57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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Files H-1B transfers
6 transfer filings in the last year, covering 6 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
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About the role
- Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.
- Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.
- Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members.
Responsibilities
- Measure and report on performance across email, direct mail, and digital - defining the right metrics, building reporting, and surfacing what is working and what is not
- Own digital analytics end to end, including event tracking and tagging strategy, and partner with engineering to ensure data is captured accurately across web and app
- Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation across the marketing portfolio
- Decision support for performance marketing
- Partner with channel owners to turn campaign goals into specific, testable questions, and answer them with analysis before launch, while campaigns are in flight, and after they close
- Write complex SQL to explore, join, and reconcile data across the warehouse and martech platforms, and validate queries drafted with AI assistance
- Define requirements for data engineering, including the events, facts, dimensions, and metric definitions needed to support attribution, mix modeling, and scoring in the future, and explain why each one matters
- Document the metric definitions and logic the marketing team relies on
- These responsibilities build on the measurement foundation above. Expect to start by evaluating and directing this work, and to take on more of the build as the data matures.
- Own marketing mix modeling (MMM) end to end - building, validating, and refreshing models that quantify channel contribution, diminishing returns, and saturation to guide budget allocation
Requirements
- 8+ years in marketing analytics, performance marketing analytics, data analytics, or a closely related field
- Proven experience measuring email, direct mail, and digital marketing performance, including channel mix, budget allocation, CPM, CAC, ROAS, and conversion rate optimization
- Working knowledge of attribution, marketing mix modeling, incrementality, and paid channel analysis
- Experience with scoring and predictive models, such as propensity models, marketing mix models, or Bayesian methods, and with applying them to real marketing decisions.
- Working knowledge of tracking and instrumentation (UTMs, pixels, tag managers, event taxonomy) and of data modeling concepts such as facts and dimensions, enough to specify requirements and spot problems
- Experience using AI tools such as Claude in analysis and reporting workflows
- Excellent communication skills, with a track record of presenting analysis to senior leadership
- Experience with a marketing or product analytics platform (e.g., GA4, Amplitude, Adobe Analytics)
- Familiarity with incrementality measurement and experimentation platforms
- Experience with SQL, Python or R for analysis
- Sound analytical judgment, shown by examples where you reframed a question, found a flaw in the data, or changed a decision
- Comfort writing and validating complex SQL against a cloud data warehouse (Snowflake preferred), with or without AI assistance. Data engineering is not part of this role.
- Experience with scoring and predictive models, such as propensity models, marketing mix models, or Bayesian methods, and with applying them to real marketing decisions. Depth in at least one of these and a working understanding of the others.
- This remote opportunity is based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
- Agency, e-commerce, startup experience
Nice to have
- Comfort writing and validating complex SQL against a cloud data warehouse (Snowflake preferred), with or without AI assistance.
Compensation
- A competitive compensation package in line with leading technology companies
Benefits
- Opportunity for equity participation
- Unlimited vacation with manager approval
- 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
- 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
- 401k retirement savings plan
Company info
- At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care.
- We start by building a dynamic model of each person's metabolism - drawing on thousands of data points from CGMs, smartwatches, and meal logs - that maps their personal path to better health.
- Working here
- to improve the metabolic health and happiness of our members.
- We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.
- Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights' Digital Health 150, and named one of Newsweek's Top Most Loved Workplace®.
- With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally.
- Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.
- Join us as we reinvent the standard of care in metabolic health.
- marketing channels: email, direct mail, and digital.
- This role sits at the intersection of marketing strategy, data, and technical execution.
- You will turn raw campaign and behavioral data into clear analysis that drives decisions at every level, from channel owners to the executive team.
Visa & Work Authorization
- This remote opportunity is based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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