LettrLabs

LettrLabs

Head of Marketing

Los Angeles, CA · Contract

Sponsorship not specified$200k-$225kDetected 20 days ago
Google AdsHubSpotGoogle AnalyticsGrowth MarketingPerformance MarketingLeadership

About the role

  • LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing.
  • When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital.
  • The result: 5x return on conversions and 3x year-on-year growth for our customers.

Responsibilities

  • Now we need a leader who can build the demand engine and lead the team that scales it.
  • Own LettrLabs' end-to-end marketing strategy. Demand generation, ABM, lifecycle, and field events with deep knowledge in how to drive pipeline and growth.
  • Manage and allocate the marketing budget across paid, trade shows, and demand programs, with full accountability for ROI.
  • Build and scale the ABM motion for PE-backed home services accounts. We serve large, multi-million dollar targets that require dedicated, account-specific campaigns.
  • You will own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation.
  • You will manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue.
  • You'll own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation, and most importantly pipeline.
  • You'll manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue.
  • What You Will Own
  • Own LettrLabs' end-to-end marketing strategy.

Requirements

  • 8-10 years in B2B SaaS or technology marketing, with deep specialization in demand generation, growth marketing, or performance marketing and an understanding of targeting PE backed companies.
  • Experience with both self-service/PLG and sales-led enterprise motions - you understand how to run different growth plays in parallel.
  • Hands-on experience with paid acquisition across search and social - you've managed budgets and optimized campaigns directly, not just directed agencies.
  • Experience owning a marketing budget with accountability for how it's allocated and what it returns.
  • HubSpot proficiency and familiarity with modern marketing and analytics stack (Google Ads, LinkedIn Ads, GA4, or equivalent).
  • Experience hiring and managing a lean in-house team alongside an agency or contractor network.
  • You know what great looks like and how to get there!
  • Experience marketing to home services, e-commerce, or other high-volume SMB and enterprise B2B audiences.
  • Experience with PE backed companies
  • Familiarity with direct mail as a performance marketing channel.
  • Proven, measurable track record of building pipeline and driving revenue impact - you can cite CAC, ROAS, or pipeline contribution numbers from prior roles, not just program names.
  • Lifecycle and growth marketing fluency. enough to set strategy, direct an IC, and know when the programs are working.
  • Experience building or running ABM programs targeting high-value accounts, specifically large, complex B2B buyers.
  • Startup and agency experience. You know what great looks like and how to get there!
  • Nice to Haves
  • Background building or scaling a category, not just competing within one.

Compensation

  • $200,000 - $225,000 depending on experience (OTE range w/ bonus $230,000 - $265,000)
  • $230,000 - $265,000 USD
  • Actual base salary offered will be determined by: experience, skills, and work location. This range is for base salary, our total compensation includes equity and benefits. We welcome you to apply even if your expectations are outside our listed range.
  • LettrLabs does not accept unsolicited resumes from recruiters or employment agencies without a fully executed recruitment agreement in place.
  • In the absence of such agreement, LettrLabs reserves the right to pursue and hire any candidates without an obligation to pay fees.
  • Agencies are requested not to contact LettrLabs hiring managers or employees regarding recruiting services.

Company info

  • 5x return on conversions and 3x year-on-year growth for our customers.
  • We have built a platform that makes direct mail as automated, measurable, and scalable as digital advertising, and we have proven it works across industries.

Equal opportunity

  • LettrLabs is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer.
  • LettrLabs is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures and throughout employment. If you need assistance or any accommodation, please let us know.
  • If you need assistance or any accommodation, please let us know.
Apply directly at LettrLabs →Create a free account for alerts like thisView LettrLabs immigration profile

This listing is sourced directly from LettrLabs's careers page and normalized into a canonical job model.