Life360

Life360

SEO/ASO Manager

Remote, USA · Senior

Sponsorship not specified$122k-$179kDetected 15 days ago
LLMsSEOContent MarketingCadenceResearchPlain Language

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odds of building a lasting career here

54Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 4 green-card filings in this occupation, 100% were for a worker who already held the job.

Files H-1B transfers

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About the role

  • Sitting inside Journey Marketing, we're a mix of merchandisers, marketers, data folks, and designers who all care about the same thing: turning every member touchpoint - from first website or app visit - into long-term loyalty and lasting relationships.
  • If you like owning outcomes, thinking in systems, and turning "maybe" into "yes" at scale, you'll fit right in.
  • Search has changed and is reshaping how families discover Life360 before they ever visit a website or app store.

Responsibilities

  • Manage a small team currently consisting of a Content Strategist
  • Own Life360's unified organic discovery strategy across SEO, AEO/GEO, and ASO, ensuring that search rankings, AI citations, and app store presence operate as a single, coordinated system across membership and devices.
  • Lead the content strategy and editorial calendar for Life360.com, setting the topical roadmap, content hierarchy, and publishing cadence across blog, product marketing pages, help content, and comparison pages - ensuring every piece serves a defined discovery and conversion purpose.
  • Build and maintain the site information architecture, owning URL structure, taxonomy, internal linking, and wayfinding logic that enables both users and crawlers to navigate Life360's content efficiently.
  • Execute AEO optimization across all content surfaces (web and app), implementing and expanding structured data, shaping content for AI parsing, and building the signals that AI models weight heavily.
  • partner with Engineering to triage and resolve issues and build technical SEO requirements into relevant product and site launches.
  • Optimize landing pages and FAQ content for both traditional SERP performance and AI answer eligibility, ensuring high-commercial-intent pages are built to convert and be cited.
  • Drive the off-page authority strategy in partnership with PR, identifying link-building opportunities, editorial placements (Wirecutter, Forbes Advisor, parenting publishers), and creator co-citation campaigns that build Life360's domain authority and AI recommendation weight.
  • Own regional SEO localization including locale-specific keyword research, localized content briefs, hreflang governance, and coordinated ASO refreshes for each market.
  • Deliver weekly, monthly, and quarterly performance reporting across organic sessions, AI citation rate, app store rank, and organic revenue contribution - translating data into clear strategic recommendations for cross-functional stakeholders.

Requirements

  • 5-8 years of experience in content strategy and SEO, with a track record of measurable organic performance improvement on apps and websites.
  • Proven AEO experience: you understand how LLMs parse content, what structured data signals matter for AI citation, and have implemented strategies that improved a brand's visibility in generative search results.
  • you can write a detailed technical brief and QA the implementation.

Nice to have

  • Proficiency with SEO tools (Ahrefs, Semrush, Screaming Frog, or equivalent) and Google Search Console
  • experience with ASO platforms (AppTweak, Sensor Tower, or equivalent) is a strong plus.

Skills

  • Strong technical SEO foundation:
  • Content strategy ownership:
  • AI-native operator:

Compensation

  • For candidates based in the US, the salary range for this position is $121,500 to $178,500 USD.

Benefits

  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • Paid parental leave
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
  • Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
  • Learning & Development programs
  • Lead technical SEO health: manage crawlability, indexation, Core Web Vitals, canonical and redirect logic, hreflang implementation, and structured data integrity
  • Equipment, tools, and reimbursement support for a productive remote environment

Company info

  • As you'd expect from a company obsessed with keeping families connected, the eCommerce team moves fast and takes the member experience seriously - because a clunky flow is its own kind of broken promise.
  • From the online store to in-app purchases to wherever commerce shows up next, this team builds the experience that turns interest into purchase.
  • About the Job
  • The SEO and ASO Manager owns Life360's unified organic discovery strategy across traditional search (SEO), AI answer surfaces (AEO/GEO), and app stores (ASO) - while simultaneously owning the content strategy, editorial calendar, and site information architecture that powers all three.
  • You'll partner closely with Engineering, Product, and Marketing to build the technical foundation, content depth, and structured data layer that earn Life360 citations, rankings, and recommendations across every surface where families make decisions.
  • This is a hands-on role with real execution accountability.
  • You'll manage a content strategist and supporting agency, setting the quality bar for everything we publish, and personally own the technical and strategic work that requires deep expertise.
  • You'll be Life360's subject matter expert on how organic discovery works in an AI-first world and the person responsible for making sure we win it.
  • For candidates based in the US, the salary range for this position is $121,500 to $178,500 USD.
  • We take into consideration an individual's background, job-related knowledge, skills, and experience in determining final salary.
  • Base pay may also vary based on geographic location, with US work locations falling into one of three geographic tiers.
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This listing is sourced directly from Life360's careers page and normalized into a canonical job model.