Fonoa

Head of Product Marketing

New York, US · Exec · Full-time

Sponsorship not specified$220k-$280kDetected 55 days ago

CanvaSalesCustomer Success

About the role

You'll translate the AI Tax Operating System strategy into positioning, launch narratives, sales assets, and competitive plays - shipped on a release-by-release basis
You'll sit at the intersection of Product, Sales, and Marketing - the connective tissue that turns complex regulatory and technical concepts into clear, compelling value for our buyers.
A key part of this role is driving a narrative shift: moving Fonoa's GTM from compliance-first messaging to business transformation, so we speak directly to the CFO as our executive buyer.

Product narrative & positioning. Own the category frame (Tax Operating System) and evolve the messaging discipline across Know, Act, and Prove as the product ships.
Go-to-market & launches. Own launch PMM for our 2026 AI product releases Intelligence, Agents, Audit, and the MCP Tax Server.
As Head of Product Marketing, you'll own the product marketing function end-to-end as a senior individual contributor.
Go-to-market & launches. Own launch PMM for our 2026 AI product releases Intelligence, Agents, Audit, and the MCP Tax Server. For each: external narrative, sales talk track, battle cards, and analyst angle.
Competitive positioning. Own how we talk about our competitive landscape - from Vertex, Avalara, and ONESOURCE to Anrok, Harvey, and TaxGPT. Keep battle card live and usable. Have a point of view, not just a summary.
Sales enablement. Own the PMM half of enablement - first-call deck, persona one-pagers, module decks, objection-handling guides, and ROI framing. Make sure every commercial team member tells the same story.
Pricing & packaging narrative. Partner with Finance and Product to frame pricing across our enterprise ACV motion, emerging PLG tier, and usage-based AI pricing.
an eye for design and the ability to give sharp feedback on decks, one-pagers,and product collateral.

Actual compensation will depend on a variety of factors unique to each candidate, including but not limited to, the candidate's years of experience, qualifications, relevant skill set, certifications, and geographic

Fonoa is committed to fair and equitable compensation practices.
Pay ranges may vary in different regions based on local market conditions and cost of labor.
Equal Opportunity Statement
Fonoa is committed to fostering an inclusive and accessible workplace where everyone has the opportunity to thrive.
Competitive positioning.
Keep battle card live and usable.
Have a point of view, not just a summary.
Sales enablement.

The US base salary range for this full-time position is $220K -$280K + equity + benefits, and represents Fonoa's good faith and reasonable estimate of the range of possible compensation at the time of posting.
To learn more about life at Fonoa and our benefits, please visit fonoa.com/careers http://fonoa.com/careers.
Bonus: an eye for design and the ability to give sharp feedback on decks, one-pagers,and product collateral.

Dual-buyer experience. You've marketed to both a technical buyer (engineers, CTOs) and a business buyer (CFOs, finance leaders) in the same company - not one or the other.
At Fonoa, we seek candidates from a wide range of backgrounds and perspectives, and we are proud to be an

At Fonoa, we seek candidates from a wide range of backgrounds and perspectives, and we are proud to be an equal opportunity employer.
We consider qualified applicants for employment without regard to race, color, religion, creed, gender, national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, military or veteran status, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender expression or identity, sexual orientation, citizenship, or any other legally protected status.
We comply with the requirements of all applicable California and federal employment laws, including those protecting disabled individuals.
If you require a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, please contact us via email at people-ops@fonoa.com and describe the specific accommodation needed due to a disability-related limitation.

regnancy, childbirth, breastfeeding, or related medical conditions), gender expression or identity, sexual orientation, citizenship, or any other legally protected status

This listing is sourced directly from Fonoa's careers page and normalized into a canonical job model.