Claylabs

Claylabs

Partner Marketing, Data Marketplace

New York

Sponsorship not specifiedDetected 106 days ago
Project ManagementWritingCommunication

About the role

  • We see growth as a creative practice, not a formula.
  • As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage.
  • In 2025, we raised a $100M Series C https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.htmlbacked by world-class investors including Sequoia, CapitalG, and First Round - and crossed $100M in revenue.

Responsibilities

  • Develop and execute joint marketing campaigns with data partners-webinars, content collaborations, product launches, marketplace promotions
  • Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data
  • Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)
  • Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets
  • Create and maintain partner-facing resources that help partners position and promote Clay to their audiences
  • Develop internal enablement materials so Clay's GTM teams understand our data partners and can speak to their value
  • Scaled Partner Engagement
  • Own the partner communications calendar: newsletters, product updates, co-marketing opportunities
  • Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)
  • Track partner marketing engagement and program performance

Nice to have

  • experience in data partnerships, marketplaces, or API/developer ecosystems

Skills

  • Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems

Benefits

  • We also launched a community equity round https://www.clay.com/blog/community-equity-offering, for our customers, agency partners, and club members.

Company info

  • Our community http://community.clay.com includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.com/claylive, and 30k members on Slack.
  • Our culture https://nextplayso.substack.com/p/spotlight-clay is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
  • All employees can work for free with world-class coaches who specialize in creativity, management, and more.
  • Our operating principles - including negative maintenance and non-attached action - guide our work. Read more about them here https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf.
  • Read about us in the NYT https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html, Forbes http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8, First Round Review https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/, and more https://www.clay.com/press.
  • Hear from our employees directly on our Glassdoor https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm page!
  • DATA PARTNERSHIPS @ CLAY
  • As the first marketer for Data Partnerships at Clay, you'll build and scale the marketing programs that power our relationships with dozens of data providers.
  • Unlike a traditional partner marketing role focused on a handful of strategic partnerships, this role is about creating leverage-developing the playbooks, content, and campaigns that let us drive impact across a broad and growing partner ecosystem.
  • You'll own the marketing relationship with our data partners: crafting joint messaging, coordinating co-marketing moments, and building the enablement resources that help partners talk about Clay effectively.
  • You'll also design the scalable programs (partner newsletters, campaign-in-a-box kits, tiered engagement models) that allow us to maintain strong relationships without 1:1 attention for every partner.
  • This role requires someone who can think systemically about how to engage a portfolio of partners while still delivering high-quality, personalized-feeling experiences.
  • You'll balance creative campaign work with operational rigor, and you'll be comfortable building from scratch in a fast-moving environment.
  • Co-Marketing & Campaigns
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