Betterment

Senior Content Associate, Lifecycle Marketing

Betterment HQ - New York City · Senior

No sponsorship$95k-$110kDetected 20 days ago

LLMsContent MarketingCRMCollaborationMentoring

About the role

As a Senior Content Associate, you'll start every project with a deep understanding of insights: customer personas, needs, behaviors, data.
With this foundation, you'll write, edit, and shape high-impact content across our customer lifecycle channels: email, content cards, push, in-app, social, and more.
You'll also contribute editorial and social content to our blog and owned channels, with an eye toward visibility in AI-driven discovery (AEO/GEO).

Produce lifecycle and customer marketing content in close collaboration with product marketing, CRM, social, design, comms, and compliance. Your campaigns will be driven by specific audience segments and the products that fit them.
Develop content at scale, bringing brand voice, editorial judgment, and an eye for compliance to every output, while using AI as a force multiplier.
When we collaborate, we're at our best.
Our team is passionate about our mission, to empower people to build wealth with confidence and ease.

3+ years of experience in content marketing, lifecycle marketing, or editorial, with a degree in marketing, PR, English, finance, or a related field.
You can pick up a brand voice and flex it for different audiences.
Your work is equally as compelling as it is compliant, and you are comfortable working within a regulated industry.
You can take insights and turn them into high-impact marketing.
Fluency with AI writing tools: You already use them, and you have opinions about when they help and when they don't.
Working knowledge of AEO/GEO: You're an early adopter of the new world of LLM discoverability, and you're comfortable reviewing analytics and writing with performance in mind.

Day-one 401(k) match plus matching on qualified student loan payments.
What happens next
We'll take a few weeks to review all applications.
If we'd like to spend more time with you, we'll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.
Many of our questions will be aimed at understanding how you might operate here at Betterment.
Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.
On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency.
As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision.

Write editorial and social content for our owned channels, specifically structured for AEO/GEO citability.

customer personas, needs, behaviors, data.
With this foundation, you'll write, edit, and shape high-impact content across our customer lifecycle channels: email, content cards, push, in-app, social, and more.
You'll also contribute editorial and social content to our blog and owned channels, with an eye toward visibility in AI-driven discovery (AEO/GEO).
You're a strong writer, but you're also a brand expert and a sharp editor.
The judgment you bring to your work is the job.
Reporting to the Senior Director, Content and Narrative Strategy, you'll be at the forefront of using AI tools - including custom, in-house agents - to scale your output.

This job may also be eligible for variable compensation in the form of a company incentive bonus.
Equity for all employees, including new hire and refresher grants.
Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year.
You understand personal finance products, their purposes, and their benefits, and you can make them feel accessible to anyone.

Company-paid professional coaching for all employees.
Be a part of a community of innovators working to transform financial outcomes for real people.
Your work will make an impact, always laddering up to our mission; to empower people to build wealth with confidence and ease.
We set them for the company, our customers, and ourselves, and we won't stop until we reach them.
We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

us as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic ch

This listing is sourced directly from Betterment's careers page and normalized into a canonical job model.