Webershandwick

Webershandwick

Account Director, Influencer Strategy

Chicago, Illinois, United States · Director

Sponsorship not specifiedDetected 76 days ago
CRMInfluencer MarketingForecastingLeadershipCommunicationCollaborationProblem SolvingMentoringPublic Speaking

About the role

  • The Account Director, Influencer Strategy is responsible for providing strategic, integrated direction for influencer & creator marketing initiatives.

Responsibilities

  • Partners with cross-functional leads-including Creative, Analytics, Paid Media, and CX teams- and the IAT to ensure full campaign integration and stay at the forefront of agency capabilities, social trends, and digital innovations.
  • Drives communications in tactical planning, acting as a representative for influencer marketing capabilities.
  • Builds and maintains strong relationships with talent and management agencies to ensure reliability, quality partnerships, and the ability to execute quick-turn activations.
  • Acts as a trusted advisor, guiding clients through social, digital, and influencer best practices while identifying opportunities for strategic growth. Drives client engagements to uncover incremental revenue opportunities and foster long-term partnerships.
  • Reviews campaign briefs, align teams, and coordinate strategic staffing needs with Sr. Influencer Strategy Leads & Resource Management to optimize execution.
  • Collaborate with the Sr. Influencer Strategy Leads to develop case studies that highlight successful influencer marketing initiatives.
  • Ability to drive measurable results and demonstrate the business impact of influencer campaigns.
  • Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents.

Requirements

  • Mentor internal team, sharing best practices and emerging trends to elevate influencer marketing expertise.
  • 8+ years of experience in influencer marketing, digital strategy, or a related discipline.
  • Proven experience in high-level client engagement, strategic consulting, and cross-functional collaboration.
  • Strong understanding of influencer marketing trends, emerging platforms, and measurement frameworks.
  • Strong analytical mindset with proficiency in data-driven decision-making.
  • Familiarity with influencer marketing platforms, CRM tools (CIQ), and industry-standard analytics solutions.
  • You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.

Nice to have

  • Work with leading global brands on innovative and high-impact influencer marketing strategies.
  • Enjoy opportunities for professional growth, mentorship, and leadership development.
  • Proven ability to navigate complex celebrity relations and talent negotiations, coupled with familiarity with SAG-AFTRA compliance and union procedures.
  • your energy must be driven by your lifestyle.
  • You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.
  • Have "Gravitas" in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required.
  • You must be open to a public-facing role
  • willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.

Compensation

  • $95,000 USD - $125,000 USD
  • Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position
  • market considerations
  • budgetary considerations
  • tenure and standing with the company (applicable to current employees)
  • as well as the employee's/applicant's background, pertinent experience, and qualifications.

Benefits

  • Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.

Company info

  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape. We're storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • Account Director, Influence
  • Job Summary
  • The Account Director, Influencer Strategy is responsible for providing strategic, integrated direction for influencer & creator marketing initiatives. This role engages in high-level discussions with clients, ensuring that influencer efforts align with brand goals and drive measurable business outcomes. The ideal candidate will lead cross-functional collaboration, contribute to industry thought leadership, and advocate for innovation in influencer marketing.
  • Weber Shandwick is more than a leading global PR agency - we're an engagement agency and we're working in and around the cutting edge of the new media landscape.
  • We're storytellers, content creators, and we engage people IN the story.
  • Our success is built on a deep commitment to client service and to our people.
  • We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
  • Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle.

Equal opportunity

  • Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.
  • We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors
  • rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
  • If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com.

Visa & Work Authorization

  • origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status
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This listing is sourced directly from Webershandwick's careers page and normalized into a canonical job model.