A16zcrypto

Lifecycle Marketer

New York Office

Sponsorship not specified$150k-$250kDetected 28 days ago

SQLA/B TestingProject ManagementCommunicationOrganizational Skills

About the role

Kalshi has defined a new category: prediction markets.
Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset.
ROLE ROADMAP Lifecycle marketing is one of the most important levers for driving activation, engagement, retention, and resurrection across Kalshi's growing suite of products.

Build, launch, and optimize email, push notification, and in-app messaging campaigns
Design customer journeys based on user behavior, acquisition source, lifecycle stage, and engagement patterns
Create lifecycle programs that drive activation, engagement, retention, resurrection, and monetization
Develop sophisticated segmentation strategies and personalized messaging frameworks
Analyze campaign performance and continuously optimize conversion and engagement metrics
Build automated customer journeys and scalable lifecycle infrastructure
Develop testing frameworks across messaging, timing, segmentation, and channel strategy
Experience building complex lifecycle campaigns based on user states, acquisition channels, and behavioral segmentation
Experience building automated workflows and customer journeys in modern lifecycle platforms
Strong analytical skills and ability to use data to drive decision-making

3-7 years of lifecycle marketing experience
Strong understanding of customer journey design, retention marketing, and lifecycle strategy
Ability to operate independently and proactively identify opportunities
Experience at a high-growth startup
Experience working with financial products, fintech, trading platforms, or consumer internet products
Experience using Customer.io http://Customer.io or similar lifecycle marketing platforms
Strong understanding of product-led growth and user activation frameworks
Familiarity with experimentation, A/B testing, and lifecycle analytics
Experience working closely with Product and Growth teams

$150,000 to $250,000 annually plus equity and benefits.
This salary range is based on the current available market data, and represents the expected salary range for this role.
Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles.
Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.
Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out.
We love our craft deeply and are proud of what we put out in the world.

We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.

bring more truth to the world through the power of markets.
we hire really talented people, work really hard, and enjoy the climb.
We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer.

This listing is sourced directly from A16zcrypto's careers page and normalized into a canonical job model.