Memac Ogilvy

Memac Ogilvy

Senior Strategic Planner

Toronto, Canada · Senior

Sponsorship not specified$90k-$140kDetected 30 days ago
SEMSocial Media MarketingGoogle AnalyticsResearchCommunicationCollaboration

About the role

  • Analyze & Distill Insights: Identify, gather, and analyze information from various sources to understand customer, patient, and consumer behaviour, as well as emerging market trends.
  • Provide Strategic Consulting: Provide internal and client-facing consulting when crafting channel-specific recommendations, actively keeping teams ahead of the curve regarding best practices and emerging digital trends.
  • Agency Experience: 5 to 7 years of strategic planning experience within an advertising or marketing agency (prior experience or deep interest in pharma, healthcare, and/or wellness is highly valued).

Responsibilities

  • Architect Go-to-Market Plans: Strategize and architect holistic, digital-first go-to-market plans for a diverse portfolio of brands across the Canadian market, guiding agency teams during the definition, brief, design, and development phases.
  • Lead Strategic Workshops: Lead high-profile strategic workshops internally, with clients, and with their cross-functional teams to collaborate on brand strategies, patient journeys, and tactical planning.
  • Drive Omnichannel Engagement: Drive customer engagement strategies as an expression of broader brand strategies, developing integrated campaigns across email, web, search, media, and social channels (as well as leveraging creator collaborations and emergent technologies).
  • Map Journeys & Blueprints: Partner with internal creative, account, and production teams to distill insights and build comprehensive strategies that include customer journeys, messaging maps, tactics, and campaign blueprints.
  • Audit & Optimize: Review and audit established plans to identify gaps, trends, and opportunities within an omnichannel marketing ecosystem, using data to optimize campaign impact.
  • Support Growth Initiatives: Contribute to new business pitches and organic growth opportunities by developing compelling integrated strategies that showcase the agency's modern strategic capabilities.
  • Exceptional Communication: Strong written, verbal, and presentation skills, with a natural presence that builds trust with clients and internal teams.
  • Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.
  • How We'll Support You

Requirements

  • Analytical & Data-Driven Mindset: A customer-first mindset with sound knowledge of data, statistical analytical methods, and measurement principles.
  • Digital & Analytics Toolsets: Hands-on experience with professional analytics platforms (e.g., Google Analytics/Adobe Analytics, custom dashboards, e-commerce) and social media analytic tools.
  • Integrated Digital Marketing: Strong understanding of search engine marketing (SEM/PPC), social media marketing (paid and earned), and digital media dynamics.
  • Strong understanding of search engine marketing (SEM/PPC), social media marketing (paid and earned), and digital media dynamics.

Compensation

  • $90,000 - $140,000 CAD
  • At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
  • We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
  • Emails for other purposes, including application status requests, will not receive a response.
  • This is central to our mantra of Borderless Creativity.

Benefits

  • Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace.
  • We inspire brands and people to impact the world by keeping our audiences' health and wellness needs at the center of every touchpoint.
  • Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum.
  • For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health Canada on LinkedIn.
  • 5 to 7 years of strategic planning experience within an advertising or marketing agency (prior experience or deep interest in pharma, healthcare, and/or wellness is highly valued).

Company info

  • For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
  • WPP is the trusted growth partner for the world's leading brands.
  • For more information, visit WPP.com.
  • Senior Strategic Planner
  • We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
  • Ogilvy Health Canada
  • a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
  • We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
  • Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.
  • This is central to our mantra of Borderless Creativity.
  • Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
  • We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
  • If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com.
  • Please note that this contact is only for candidates who are requesting accommodation.

Visa & Work Authorization

  • to their fullest potential without regard to their race, color, creed, religion, sex, national origin, disability, age, citizenship, marital status, sexual orientation, gender identity or expression
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This listing is sourced directly from Memac Ogilvy's careers page and normalized into a canonical job model.