Tatari
Principal Product Manager, Buying & Optimization
Los Angeles, California, United States · Principal
Sponsorship not specified$190k-$225kDetected 13 days ago
Machine LearningData ScienceA/B TestingUX ResearchProduct ManagementProduct StrategyResearchLeadership
About the role
- Tatari has also been recognized as the Best Place to Work by Inc.
- Tatari is looking for multiple Principal Product Managers to join the growing Buying and Execution team.
- In this role, you will play a pivotal role in redefining CTV advertising in an AI-first world.
Responsibilities
- Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements
- Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows
- Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches
- Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact
- Your success will be driven by strong product ownership, disciplined execution, and a deep understanding of advertiser workflows, allowing you to prioritize the right problems and deliver differentiated, scalable solutions for marketers at every stage of growth.
- Team building events
- We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
Requirements
- Nice to haves: experience working with AI/ML-powered products or data-driven optimization systems
- familiarity with TV measurement, attribution, or identity challenges
- experience working with AI/ML-powered products or data-driven optimization systems
- Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up
- Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level
- Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems
- Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions
- Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset
- Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes
Nice to have
- 8+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus)
Compensation
- That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday ( Best Connected TV Platform), AdExchanger ( Most Innovative TV Advertising Technology ), and Business Insider ( Hottest AdTech Companies).
Benefits
- Equity compensation
- Health insurance coverage for you and your dependents
- 401K, FSA, and commuter benefits
- $1,000 annual continued education benefit
- $500 Newbie Productivity Perk
- Unlimited PTO and sick days
- Monthly Company Wellness Day Off
- Own the product vision, strategy, and execution for TV media buying and execution, end-to-end ("soup to nuts")
Company info
- Tatari is on a mission to revolutionize TV advertising.
- Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.
- At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all.
This listing is sourced directly from Tatari's careers page and normalized into a canonical job model.