Wfclainc

Wfclainc

Performance Marketing Manager / Senior Manager

Santa Monica, CA · Senior

Sponsorship not specifiedDetected 1 day ago
Data AnalysisData VisualizationA/B TestingSEMHubSpotGoogle AnalyticsPerformance MarketingBudgetingAuditingCommunication

About the role

  • This role is directly responsible for driving ticketing and eCommerce revenue, maximizing ROAS, and scaling our digital and physical footprint.

Responsibilities

  • Main Agency Oversight: Lead day-to-day communication and strategic direction for our primary media agency, holding them accountable for performance across Meta (Paid Social & Display), Google (Search, YouTube & Display), and programmatic media.
  • Omnichannel Execution: Manage and optimize additional digital media streams including B2B/premium ticketing campaigns on LinkedIn, and proactively lay the groundwork to pilot and launch emerging performance channels (e.g., Snapchat).
  • Direct OOH Operations: Directly manage relationships, contract negotiations, and inventory with multiple traditional and non-traditional vendors for Out-of-Home (OOH) campaigns, including traditional billboards, wild postings, and grassroots placements.
  • Full-Funnel Paid Strategy: Steer the end-to-end strategy for all paid channels to aggressively drive revenue across ticketing (season tickets, single games) and eCommerce merchandise sales.
  • Proactive Optimization: Actively identify market opportunities to scale campaigns, test new audiences, and pivot media strategies mid-flight when necessary to maintain trajectory toward revenue targets.
  • Asset & Creative Orchestration: Partner closely with the internal creative team to brief, order, and traffic the assets needed to fuel diverse media flights and optimization tests.
  • Campaign Operations: Manage integrated performance marketing calendars and production pipelines using Asana to ensure flawless campaign launches and asset deliveries.
  • Budget & ROAS Efficiency: Manage allocations across our media portfolio, continuously auditing performance and dynamically shifting capital to the highest-performing channels.
  • Data-Driven Insights: Deliver weekly, monthly, and seasonal reporting that translates complex data into actionable insights for executive leadership.
  • Testing Frameworks: Design and execute continuous conversion rate optimization (CRO), A/B testing, and multivariate testing across ad creative, copy, audiences, and landing pages.

Requirements

  • Channel Expertise: Proven track record of managing paid media budgets across Paid Social (Meta, TikTok, LinkedIn, Snap), Search/SEM, Display networks, and physical Out-of-Home (OOH) media.
  • Mindset: A fiercely analytical, data-driven mindset with a proven history of converting raw data into scalable growth strategy.
  • Ownership: A proven self-starter who operates with a high degree of autonomy, takes immediate ownership of goals, and is comfortable adjusting strategies dynamically to solve complex puzzles.
  • Technical Toolkit: Advanced proficiency with Google Analytics 4, Google Tag Manager, Meta Business Manager, HubSpot, Looker Studio, and Asana.
  • A proven self-starter who operates with a high degree of autonomy, takes immediate ownership of goals, and is comfortable adjusting strategies dynamically to solve complex puzzles.
  • Advanced proficiency with Google Analytics 4, Google Tag Manager, Meta Business Manager, HubSpot, Looker Studio, and Asana.

Nice to have

  • 3-5+ years (Manager) or 5-7+ years (Senior Manager) of dedicated performance marketing experience, ideally within sports, entertainment, live events, agency settings, or a fast-paced eCommerce brand.

Compensation

  • In addition to the benefits above, this role's pay range is between $85,000 and $95,000, based on experience.

Benefits

  • At Angel City FC, we are building a world-class organization that uses sport to drive equity.
  • Our vision is to create engaging and unique experiences that bring our mission to life while building a sustainable, high-growth business.
  • Fully funded comprehensive medical, dental, and vision coverage
  • Flexible PTO policy
  • Paid Parental Leave
  • Cell Phone Reimbursement

Company info

  • One of the most valuable women's sports teams in the world, we are redefining how sport, entertainment, and purpose intersect.
  • We are stronger together, have more impact together, and have more fun together.
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